The digital age has transformed how businesses interact with customers and prospects. One of the latest trends in marketing is SMS, or text message, marketing. This proven channel is used to build relationships and increase customer loyalty through personalized messages and offers. It’s hard to believe that texting was so new just ten years ago, but now it is one of the most powerful tools for eCommerce marketers. With an amazing 29% engagement rate and half of those engaging in making a purchase, SMS marketing has become integral in any digital campaign strategy. However, while 54% of people have indicated they want text promotions, shockingly, only 13% SMBs are jumping onboard – don’t let your business miss out! As SMS technology continues to advance and its uses expand, there’s no doubt that this marketing format will become more popular than ever.