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How Lal PathLabs uses NotifyVisitors PWA to Increase Conversion Rate

Jack Harry

June 6, 2023

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About the Client

Lal Path Labs is one of the leading pathology labs in India. It was started in 1949, by the late Dr. S. K. Lal. They have built a national network consisting of their National Reference Laboratory in New Delhi along with 190+ other clinical/medical laboratories, 1700+ lab patient service centers and 5,000+ pickup points as of March 31, 2017, with the widest test menu of 4500 tests and panels. Lal PathLabs using PWA for the best online experience.

Dr. Lal PathLabs, Rohini is NABL certified pathology lab in India.

• Client Name: Lal Path Labs
• Client Website: https://www.lalpathlabs.com/
• Headquarters: Delhi, India

Goals

• Increase in Conversions with easy navigation of the mobile site

Challenge

The Indian leading pathology labs observed that their 90% of visitor traffic is coming from mobile mediums (of which 25% came from Lal PathLabs mobile app and 65% from its mobile site). The conversion rate for the mobile site was low as compared to Mobile app and desktop site. They found the key problem was slow website loading.

Approach to the Solution

• Implement NotifyVisitors PWA on Lal PathLabs Mobile Site.
• Enables offline caching
• A refresh UI design to navigate the site easily
• Triggering relevant offers via Push notifications, based on search history and previous purchases

Result

• Conversions increased by 40% than before
• Session duration increased by 30% due to refresh UI in PWA.
• Reduced Load Time from 22 seconds to 5 seconds.

Jack Harry

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