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CASE STUDY
Acer Inc. achieved a 35% reduction in cart abandonment with NotifyVisitors
About Acer Inc.
- Acer Inc., established in 1976, is a leading Taiwanese hardware and electronics company headquartered in New Taipei City. It is the world's fifth-largest computer manufacturer, offering a wide range of products, including laptops, desktops, gaming PCs, and peripherals. Acer focuses on enhancing lives through cutting-edge technology while placing a strong emphasis on customer satisfaction.
Objective
Acer Inc. aimed to address three main challenges:
- Reduce Cart Abandonment The primary goal was to significantly lower the percentage of customers who abandon their shopping carts.
- Increase Revenue and Engagement Acer aimed to boost overall revenue and improve customer engagement through targeted campaigns.
- Boost Conversion Rates Another objective was to refine advertising and marketing strategies to convert more potential customers into buyers.
Solutions
- Omni-channel Campaigns Acer engaged customers across multiple platforms—SMS, email, and WhatsApp—to maintain consistent communication at key touchpoints.
- Customized Messaging The team crafted automated, behavior-based messages that reminded customers of their abandoned carts and offered exclusive discounts, encouraging them to complete their purchases.
- Engagement Strategies Acer used appealing visuals and relevant product information in these messages to re-engage potential buyers effectively.
Results
- A 35% reduction in cart abandonment rate, which led to increased sales.
- A 12% boost in revenue over a two-month period.
- WhatsApp campaigns delivered a 90% delivery rate, with 82% of recipients reading the automated messages.
Acer Inc. improved its marketing performance using NotifyVisitors, leading to significant growth in customer engagement and conversion rates.
Schedule a demo
Ready to see how Conversion Rate Optimization can transform your business? Schedule a demo with our expert now! We’ll guide you through the steps and reveal how we can help you improve conversions and boost customer engagement.
