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CASE STUDY
SBI General Insurance increases new acquisitions by 40% using lead scoring
CASE STUDY
SBI General Insurance increases new acquisitions by 40% using lead scoring
About SBI general insurance
- In a fiercely competitive insurance market where more potential customers needed to be accessed, SBI General Insurance, which is supported by State Bank of India, looked for other ways of reaching the consumers. They chose to re-strategize their efforts and use smarter system for finding and nurturing leads - and it worked. With a few tweaks, among which was AI-enabled lead scoring, SBI General experienced some great improvements across the board’
Objective
Increase Lead Volume
SBI General Insurance sought to boost inbound lead generation by optimizing lead capture forms and offering tailored incentives to potential customers.
- Increase Lead Volume SBI General wanted to boost its inbound lead generation through optimized lead capture forms, targeting potential customers with tailored offers and incentives.
- Improve Lead Quality Instead of relying on generic leads, they wanted to use AI to assess the quality of each lead and assign scores that could help prioritize follow-ups.
- Enhance Lead Conversion By automating lead nurturing and segmentation, they hoped to move potential customers down the sales funnel more efficiently.
Solutions
- Custom Lead Forms These forms were designed to capture essential information (such as name, contact details, and type of insurance interest) while also asking qualifying questions that helped in segmenting leads by interest and readiness to purchase.
- AI-driven Lead Scoring Model Leads were scored in real-time, based on predefined factors such as age, location, type of insurance interest, engagement with content, and past behavior (e.g., time spent on product pages). High-value leads were sent to the sales team immediately, while lower-value leads were nurtured through email drip campaigns and retargeting ads.
- Abandoned Form Recovery The automation system also triggered follow-up reminders to users who abandoned the form midway, helping to recover leads that might have been lost otherwise.
Results
- 28% increase in lead submission
- Improved lead qualification efficiency by 35%
- 20% increase in lead-to-customer conversion rates
- 40% increase in overall new acquisitions
- 15% reduction in customer acquisition cost
- 30% increase in ROI on marketing spend
NotifyVisitors has significantly enhanced our marketing automation efforts. The platform's advanced features have enabled us to streamline our campaigns, resulting in improved customer engagement and higher conversion rates. The seamless integration and user-friendly interface have been particularly beneficial in optimizing our marketing strategies. We appreciate the innovative solutions and dedicated support provided by the NV's team. Their commitment to excellence has made a substantial impact on our marketing initiatives. Thankyou for your outstanding services.
A Keynote by Srinivas
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About SBI general insurance
- In a fiercely competitive insurance market where more potential customers needed to be accessed, SBI General Insurance, which is supported by State Bank of India, looked for other ways of reaching the consumers. They chose to re-strategize their efforts and use smarter system for finding and nurturing leads - and it worked. With a few tweaks, among which was AI-enabled lead scoring, SBI General experienced some great improvements across the board’
Objective
Increase Lead Volume
SBI General Insurance sought to boost inbound lead generation by optimizing lead capture forms and offering tailored incentives to potential customers.
- Increase Lead Volume SBI General set out to enhance its inbound lead generation through the use of optimized lead capture forms which offered potential customers various offers and incentives.
- Improve Lead Quality They also aimed at prioritizing and scoring leads based on their likelihood of converting instead of using artificial means to quantify generic leads.
- Enhance Lead Conversion By nurturing and segmenting leads at an automated process, they expected to lower the conversion barrier for prospective clients.
- Reduce cart abandonment and improve customer retention.
Solutions
- Custom Lead Forms These included forms that helped to collect only the necessary information (such as name, and contact details, and type of insurance interest) but also asked on the low end questions that assisted in determining leads by interest and their stage of purchase.
- AI-driven Lead Scoring Model The likelihood of conversion in active leads was determined in real time using various parameters such included age, place of residence, insurance type, participation in activities, and previous results e.g. number of minutes spent looking at specific pages. Sales department received high converting leads instantly while other leads were captured via automated virtual email campaigns and displayed wooden advertising.
- Abandoned Form Recovery The automation system also triggered follow up reminders to users who had filled part of the form and abandoned the exercise which assisted in recovering leads that could have been lost.
Results
- 28% increase in lead submission
- Improved lead qualification efficiency by 35%
- 20% increase in lead-to-customer conversion rates
- 40% increase in overall new acquisitions
- 15% reduction in customer acquisition cost
- 30% increase in ROI on marketing spend
NotifyVisitors has significantly enhanced our marketing automation efforts. The platform's advanced features have enabled us to streamline our campaigns, resulting in improved customer engagement and higher conversion rates. The seamless integration and user-friendly interface have been particularly beneficial in optimizing our marketing strategies. We appreciate the innovative solutions and dedicated support provided by the NV's team. Their commitment to excellence has made a substantial impact on our marketing initiatives. Thankyou for your outstanding services.
Schedule a demo
