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CASE STUDY
Kotak securities increases conversions by 42% using NotifyVisitors CRO
About kotak securities
- Kotak Securities, a part of Kotak Mahindra Bank Ltd, is a leader in the capital market. They provide user-friendly technology platforms that help investors access research insights and make informed decisions. They aim to deliver a seamless experience that enables investors to confidently explore the financial markets.
Objective
- Analyze user behavior to identify and address pain points.
- Enhance website usability Enhance website usability by implementing Conversion Rate Optimization (CRO) strategies.
- Improve conversion rates by optimizing CTA placements.
- Launch a referral program to increase new account sign-up.
Solutions
- Redesign of the “Join Us” Page: The “Open an Account” button was moved to the lower right corner to match the natural reading flow, making it easier for users to take action, which later increased conversions.
- Improved CTA on the Home Page: The old yellow button was replaced with a more engaging red “Open an Account” button, helping users act faster and boosting conversions.
- Modification of the About Us Page: Buttons were updated to include a “Make an Account” dialog box, significantly increasing conversions.
- Referral Program Integration: A referral program was added to encourage current users to invite others, leading to more new account sign-ups.
Results
- 42% increase in user engagement
- 15% increase in new user account openings
- referral program saw more participation, bringing a steady stream of new users from existing customers
- Conversions improved without the need for extra advertising costs
NotifyVisitors' CRO system helped us improve our website's usability and drive conversions with minimal effort. Their easy-to-implement solutions, such as enhancing CTA placements, integrating a referral program, and refining user flows, led to a noticeable improvement in user engagement and account openings."
Schedule a demo
Ready to see how Conversion Rate Optimization can transform your business? Schedule a demo with our expert now! We’ll guide you through the steps and reveal how we can help you improve conversions and boost customer engagement.
