Want to attain higher conversion rates and retain loyalty for your brand? Then know that checking out the effectiveness of your campaigns is inevitable. What if your customers are not responding to your campaigns or what is the actual impact your campaigns are receiving? Get answers to all these questions through control groups.

Control group enables you to understand the actual impact of your campaigns. Simply send the campaigns to the control group( a random selection to represent the entire target of customers). Compare this group with the target group to measure the efficacy of your campaigns.