Customers can rate your products on the scale of 0 to 10. Here 0 will mean the customer is not satisfied with your product and 10 means customer is fully satisfied with your product.

On the basis of their responses, we classify them into three categories: Detractors, Passives, and Promoters. By classifying them, companies can improve their customer relationship and improve their brand image. Detractors and Passives are those who are not satisfied with your products and you have to work on the problems they are facing with your product. Promoters are those who are happy with your products and you can ask them to write a public review of your products.