Using Website Widgets to Drive User Engagement and Conversions
Interesting content is only half the job of making a website appealing to readers. Another crucial factor that aids in enhancing user engagement and driving conversions is the use of widgets. These powerful tools make websites more user-friendly and easier to navigate.
There are plenty of widgets available that you can utilize to make your platform appealing. To help you navigate through the sea of widgets, we have crafted this article, highlighting the top six. Let’s get started.
6 Widget to Improve User Engagement and Drive Conversions
Before diving into the top ten effective widgets to drive your business success, here’s an important secret: ensure the quality of your hosting plan first. While it may seem unimportant, your hosting plan directly impacts the performance and reliability of your website widgets. Hence, when choosing a server, make sure it is reliable.
Depending on your industry, server plans can vary. For example, if you are hosting a game platform, you might consider Server hosting for 7 Days to Die Server, known for being one of the most affordable options in the industry.
Now let’s skim through the most effective widget it is worth keeping an eye on.
- Interactive Contact Forms
It’s difficult to imagine a well-rounded website without an interactive contact widget. It simplifies the process for visitors to reach out to your business. When designing contact forms, it’s crucial to ensure they are user-friendly. These widgets should be straightforward and intuitive, avoiding overwhelming your audience with unnecessary details.
Moreover, there’s no need to worry about budget constraints, as many widgets are available for free.
- Live-Chat Support
Online assistant services are proven ways to boost user engagement. Integrating live chat widgets into your platform enables around-the-clock support, ensuring instant responses to users’ questions, thereby enhancing customer satisfaction.
You can incorporate AI-powered widgets like Chatbot Widget or Live Chat Widget to facilitate real-time conversations between customer support agents and visitors.
- Email Subscription Forms
An effective and budget-friendly option to reach customers is through email communication. Having segmented email lists allows you to send relevant messages to each group. It will significantly boost your sales as you may provide personalized offers.
Just like contact forms, it’s essential to keep your subscription form simple and concise, as no one likes filling out lengthy details.
- Exit-Intent Pop-Ups
To reduce your website’s bounce rates and increase conversions, you can focus on improving page load speed, optimizing for mobile devices, and enhancing call-to-action effectiveness, or incorporating advertising. However, it’s important to note that pop-ups are better options than ads and other initiatives in achieving these goals.
In particular, it is worth using exit pop-ups. They are proven methods to capture the attention of visitors who are about to leave your site. With these pop-ups, you can provide them with a final opportunity to make a purchase with special offers, check FAQs for more information, or take other actions. It will assist in re-engaging users before they leave your website.
- Click-to-Call Buttons
We’ve already touched on the importance of providing visitors with easy ways to reach out to your business. Alongside contact forms, click-to-call buttons can be a perfect solution. Having a call button on your site encourages instant communication, significantly enhancing your conversion rates.
Click-to-call buttons are an especially perfect option for mobile users, who aim to contact your business instantly.
- Testimonial and Review Widgets
Customer reviews and testimonials serve as proof of your product or service quality, making them valuable assets for your business. By implementing testimonial and review widgets, you can enhance trust in your products and drive sales.
To get to the point you can use many free widget plugins like Reviews Feed, Social Photo Feed, or TrustPulse. They are user-friendly and simple to employ.
- Social Share Buttons
When encountering interesting and engaging content, people often prefer to share it on their social media pages, either to save it for themselves to revisit later or to share it with their followers and subscribers. With that in mind, it’s clear how powerful social media sharing buttons can be in driving website traffic.
Just make sure to place the sharing buttons in noticeable plays and, of course, ensure they are easy to use.
Final Thoughts
Website widgets are invaluable for driving user engagement and improving conversions. Depending on your business objectives, you can utilize many different widgets. We have discussed six fundamental widgets that will be useful for any business. Utilize these widgets to propel your business forward.