19 Best Email Marketing Software in 2024

Email marketing has never lost its charm and effectiveness, even in the 21st century. It brings in great results on investment, and so innumerable businesses still use it. With the best email marketing software and tools, the job is made simpler, easier, and more efficient. So, this blog presents 19 of the best software and tools for email marketing.

Why use the best email marketing software and tools?

With more than 450 options available, choosing the best email marketing software can be difficult.

You have to pick one with the features and functionalities needed to make your email marketing successful. The best software will be able to help you convert more leads to customers. It should also fit into your budget. 

Additionally, integrating your email marketing efforts with AI Chatbot Development can enhance customer interactions by automating responses and personalizing communications, making your overall strategy more efficient and effective. That’s why we’ve presented 19 of the best software along with their features and pricing to simplify your pick.

19 Best Email Marketing Software and Tools in 2024

1. NotifyVisitors

NotifyVisitors is the top product on our list of best email marketing software. Trusted by over 4,000 clients across the world, our software combines functionalities of email marketing and SMS marketing.

Its powerful segmentation allows you to personalize your emails effectively. With our software, you can plan, coordinate, automate, manage, and analyze all your marketing efforts. 

Features:

• Automated Campaigns
• Lead nurturing
• Contact management
• Segmentation
• Campaign management
• A/B testing
• Campaign booster
• In-depth campaign analytics

Pricing: Free plan is available. Paid plan starts from $49/per month 

2. Constant Contact

Constant Contact is next on the list of the best email marketing software. It is simple and ideal for beginners. Its drag-and-drop editor makes the process of creating effective emails easy. It provides 

more than 100 mobile-optimized email templates too. Its automation facilitates sending triggered emails and drips emails. 

Features:

• Contact segmentation 
• Contact import function 
• CRM account
• Personalized coupon codes
• Subscriber surveys
• Custom demographic data
• Campaign reporting
• A/B testing

Pricing: A 60-day free trial is available. The basic plan begins at $50 per month. 

3. Benchmark

Benchmark is one of the best email marketing software. Its affordability suits small agencies and consultants. It has many polished templates and lets you customize using its drag-and-drop email designer.

So, you can create professional emails. It also facilitates using data to make a good impression on your contacts.

Features:

• Marketing automation
• A/B testing
• Reporting
• Surveys and polls 
• 1,500+ integrations
• Sign-up forms

Pricing: Free version available. The price plan starts at $10.50 per month. 

4. EmailOctopus

EmailOctopus is an affordable email marketing tool for web developers. It is considered a user-friendly alternative to the renowned Amazon SES. It has a segmentation feature that segments your audience using data and insights. So, you can personalize your emails effectively. 

Features:

• Pre-designed templates
• Segmentation
• Customizable forms
• Automated drip campaigns
• Contact importing

Pricing: There is a free version available. The priced version begins at $8 per month and scales with your business. 

5. Sendinblue

Sendinblue is the next product on our list.  It offers many nurturing tools to convert your leads into customers, and thus, expand your customer base. Some of these include a responsive email editor, landing page builder, sign-up form options, etc. Additionally, it offers numerous customizable templates and advanced reporting tools. 

Features:

• Chat messages
• Email marketing automation
• Built-in CRM
• Facebook ad management
• Bulk emails
• Contact segmentation 
• Shared inbox
• Unlimited contacts
• Reporting

Pricing: Free plan available. The basic plan is priced at Rs. 1510 per month. 

6. Omnisend 

Omnisend is the best email marketing tool for e-commerce businesses. It helps e-stores personalize and automate their marketing across email, push notifications, and SMS.

It also integrates seamlessly with more than 70 apps so that you can make use of growth opportunities and drive sales. Its e-commerce-specific features such as cart reminders, birthday discounts, “Wheel of Fortune”, review and loyalty integrations, and more.

Features:

• Customer segmentation
• Triggered emails
• A/B testing
• Surveys and polls
• Dynamic discount codes
• Retargeting
• Reporting

Pricing: There is a forever-free plan available. The priced plans begin at $16/month.

7. HubSpot

HubSpot is a CRM and email marketing software. It offers numerous templates to help you come up with fully customized email marketing materials like newsletters.

You can segment subscribers based on categories such as demographics, country, device type, list membership, etc. It also has powerful features such as high email deliverability, send-time optimization, and more.

Features:

• Marketing automation
• Drip campaigns
• A/B testing
• Analytics

Pricing: Offers a free plan. The priced plans come at a minimum of $45 per month.

8. Drip 

The next candidate on our list of the best email marketing tools is Drip. It suits digital marketers, bloggers, and e-commerce businesses.

It has a variety of tools to simplify personalization, sales funnels, and marketing automation. It seamlessly integrates with many popular platforms and facilitates intelligent marketing automation.

Features:

• Segmentation
• Bulk emails
• Split testing features
• Automation workflows
• Multiple support options 

Pricing: There is a free trial available, and their priced plans begin at $49 per month. 

9. Moosend

Because of its affordability, Moosend is a suitable email marketing tool for small businesses. You can either choose from their customizable ready-made email templates or create emails from scratch. It also allows you to automate your email marketing effortlessly. Its analytics is also detailed and useful. 

Features:

• Automation
• Conditional content
• Countdown timers
• A/B testing
• Email heatmap analytics

Pricing: A forever-free plan is available. The priced plans begin at $8 per month.

10. ConvertKit

ConvertKit is next on the list of their best email marketing software for marketers, authors, and professional bloggers. It is quite powerful and super easy to use. It has auto-responders to help send drip emails. It also lets you easily segment subscribers into meaningful groups to increase conversions.

Features:

• Smart workflows
• Landing page builder
• Email templates
• A/B testing

Pricing: Comes with a 14-day free trial. The pricing begins from $29 per month. 

11. Mailchimp

MailChimp is a simple and flexible email marketing tool. It integrates with numerous tools and platforms to give you a seamless experience. Its marketing automation allows you to send the right message at the right moment. 

Features:

• Retargeting
• Reporting
• Customer re-engagement
• Scheduling
• Support

Pricing: A free plan is available. The priced plans begin at $20 per month per block (a block allows 25,000 emails). 

12. Flodesk

Flodesk is a good software for creating visually pleasing landing pages and emails from readymade templates. It is an easy-to-use yet intuitive tool for both experts and beginners. It also has tagging, workflow options, and integrations. So, you can also integrate it with the tools you’re currently using. 

Features:

• Automation
• Templates
• Landing page builder
• Image library
• Drip campaigns
• Mobile optimized emails
• WYSIWYG Editor

Pricing: Unlike other software that offer multiple plans, Flodesk offers a single plan alone with a flat fee of $38 per month and $418 per year. A 30-day free trial is also provided. 

13. SendX

SendX is an affordable and intuitive email marketing software. It provides you with visual reporting of your email marketing performance. It lets you optimize your email campaigns based on 30+ parameters such as domain name, time zone, past open behavior, etc. You can also schedule your emails and set email drip sequences.

Features:

• Audience segmentation
• Forms and popup notifications
• Pre-built templates 
• Customization
• Heatmap reporting

Pricing: The pricing depends on your number of subscribers. The plan for 1,000 subscribers begins at the cost of $9.99 for a monthly subscription and $7.49 per month for the annual subscription. There is a 14-day free trial.

14. AWeber

AWeber is next on our list of the best email marketing software. It suits entrepreneurs and small businesses. It is simple and even those who’re just starting with email marketing can work with it easily. The vendor’s deliverability team keeps monitoring their servers 247 to ensure your campaign reaches your recipients’ inboxes consistently.

Features:

• Automation
• Notifications
• Lead management
• A/B Testing
• Support
• Reporting

Pricing: There is a free plan available. The price plan comes at $16.15 per month. The cost goes up with the size of your list. 

15. GetResponse

GetResponse is a tool for firms with global email marketing audiences. For, its service is available in more than 20 languages. It integrates with Shutterstock so that you can beautify your emails with relevant images and GIFs for free. It helps you enjoy high deliverability by putting data to use. 

Features:

• Automation
• Landing page builder
• CRM
• 500+ Templates
• Drip campaigns
• A/B Testing

Pricing: The pricing begins at $15 per month. There is a free trial provided for any plan you choose. 

16. MailerLite

MailerLite is for small to medium-sized businesses. It has a clean layout and all the basic features required for effective email marketing. It also integrates with many marketing software and e-commerce platforms.  

Features:

• Web surveys
• Automation
• Segmentation
• Popup notifications
• Landing page builder
• Advanced targeting features.

Pricing: For up to 1,000 subscribers and 12,000 emails per month, the tool can be used for free. And above this limit, the pricing begins at $10/month.

17. Freshmarketer

Freshmarketer is a full-featured marketing automation tool that includes email marketing. It helps businesses deliver the relevant information at the right time to increase conversions. You can easily build your emails from scratch or using templates. It also provides automation and in-depth customer insights. 

Features:

• Drag-and-drop editor
• Templates
• Personalization
• Analytics
• Automation
• Segmentation
• Journey builder

Pricing: Freshworks CRM comes with a 21-day free trial. The pricing begins at $29 per month.

18. Emercury

Emercury is an email marketing tool for small to medium-sized businesses. It helps automate your email marketing effortlessly with its journey builder. You can sync your email marketing and reporting data with over 2,000 sales and marketing tools, social media, forms, customer support platforms, teamwork apps, etc.

Features:

• Drag-&-drop editor
• Form-builder 
• Segmentation
• Bulk unsubscribe capabilities
• Automation 
• A/B testing 

Pricing: There are two plans available. One has subscriber-based pricing, and the other has CPM pricing. The pricing begins at $67 per month. Annual plans get a 10% discount, and non-profits get a 15% discount.

19. Keap

Keap is the final candidate on our list of the best email marketing software and tools. It has all the features for creating, managing, automating, analyzing, and improving your email marketing campaigns. It also seamlessly integrates with your other business apps to ensure marketing consistency and growth. 

Features:

• Advanced automation
• CRM
• Customization
• Lead management
• Reporting and analytics 
• Support

Pricing: There is a free trial available. The pricing begins at $79 per month.

Conclusion

With numerous email marketing software and available, picking the right one for your business can be quite tedious. That’s why we’ve listed 19 of the best email marketing software and discussed the features and pricing of each of those. You can thoroughly analyze them to understand which product would suit your business needs the best. 

FAQs

1. What is email marketing?

Email marketing is a form of marketing where you make your customers and prospects on your email list aware of your new product introductions, promotions, discounts, and more via emails. 

2. What is email marketing software?

Email marketing software is a tool that lets users create, send, and track emails to their subscribers. It has many features to help you craft beautiful emails, automate their sending, and analyze how your email marketing campaigns are performing. 

3. What is the purpose of using email marketing software?

An email marketing software helps you reach a vast audience in one single go. This way, it helps you connect with your customers, engage them with your business, promote your brand, and make sales.

Also Read:

• How to Choose Email Marketing Software for Your Business?
• 19 Best eCommerce Email Marketing Software
• 17 Best Email Marketing Apps for Shopify
• 14 Best Email Marketing Platforms [Features & Pricing Compared]
• Top 15 Benefits of Email Marketing for Small Businesses