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Welcome emails are crucial in email marketing. It acts as the first impression of your brand to the customers. It helps in building a strong relationship with a customer/subscriber. So crafting them beautifully increases user engagement.
According to Research, welcome emails have an open rate of 91.43% and a click-through rate of 26.9%. A well-drafted welcome email can grab customer attention and may lead them to the end of the sales funnel.
A welcome email is the first email you send to a new customer, user, or subscriber who subscribes to the newsletter. It is the first communication between the brand and the customer.
They are sent to establish a relationship with new users and subscribers.
The content of the mail varies according to the industry. It may just have a simple welcome message from the brand, some may have special offers, discounts, etc., and some welcome mail has a new product introduction.
A welcome email is sent for different purposes and varies from business to business. But the content of a welcome mail should have a few important components for all businesses, which will increase its open rate.
Welcome Emails are the first communication between the customer and the brand. It is important to give the best, as the first impression is the last. Whether a simple thank you message or introducing your other products, a welcome email should be clear and encouraging to convert new users into leads.
Here are several reasons that show you the importance of them. They are as follows: –
Welcome email grabs the user’s attention easily. They make the first contact, so you need to be careful while creating or writing welcome emails.
Here are some tips on how to write a welcome email are as follows: –
Some of the best Welcome Email examples would work for you in 2024. These are the following: –
The welcome email from Curology is designed so well, using colour and beautiful images that give customers a calming experience. They also linked their social media platform in these emails.
Michaels’ welcome email appreciates the subscriber for subscribing by thanking them and offering them special offers. Their emails are very friendly and also add a clear CTA.
Welcome email from Casper is designed beautifully. It is a mattress company. It shows the brand’s personality in its email and builds customer trust. It offers a 100-night free trial and also includes CTA’s.
RXBAR’s welcome email is the best example of managing separate sections and calls to action in a single email. It has welcome, offers, thank you, and CTA sections in one email divided very well.
Welcome mail from Upworthy is the best example of simple hello email. Use simple and minimum design to grab user attention in exploring more services.
LARQ’s welcome email shows the power of an image. An image that defines its brand well. The email also shows new subscribers what they can expect to see in the future.
Lyft’s email is a good example of showing customers how to use their service. The email explains well how to use its services with the help of images.
Welcome email from Rituals conveys much information in less text. With a few images and some text, it introduces the brand and then, with the help of icons, tells new customers about its membership.
Fitbit is a health-related company. It gives the new subscriber a step-by-step guide plan with some images.
Starbucks is the well-known and biggest coffee company. Its welcome is a simple, minimalist design that describes its services and includes its social media handle info.
Birchbox introduces its subscription in its welcome mail. It also has CTA that allows users to explore more.
Walmart is a great example of showing an offer mail. It recently showcased the Christmas sale, encouraging the user to engage more. And also include a clear CTA.
The welcome mail from Four seasons is the best example of a classy email. It is like an invitation, has a very friendly tone, and has a clear CTA using images.
Kate Spade’s mail is a thank you and an offer mail. It includes special offers and discounts for new users that encourage them to involve more with the brand.
Whistlefish is a good example of offer mail as it offers discounts with a minimalist yet creative design.
Headspace is one of the best welcome email examples. It is unique as it uses animation to craft its brand identity. It also provides a 10- a day free trial course. They have also included all the information on how to sign up for their services.
This is the best example of thank you and promotional mail. M&S welcome mail includes CTA along with its social media handles in it.
To make a positive impression on your subscribers, you need to craft a well and appealing welcome mail. Businesses can afford to lose their prospects. Use creative subject lines, personalization, CTA’s, and engaging content in welcome emails.
With the above welcome email examples in the article, you will be able to understand how welcome emails should be designed to attract new users or subscribers.
To know more about email automation and email marketing campaign to increase user engagement, schedule a free demo.
A welcome email is the first email you send to a new customer, user, or subscriber who subscribes to the newsletter.
Here are five main components of welcome emails as follows: –
Here are several reasons that show you the importance of them. They are as follows: –
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