15 Winning Win-Back Email Examples for Customer Re-engagement

Offer Quality Content

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Win-Back Email Example

– Clear subject line: "We want you back! Here’s 50% off!" – Offer expires in one month. – Direct link and discount code provided for easy redemption.

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– Humorous approach to re-engagement. – Emphasizes the theme of getting back together with the brand.

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– $10 off offer after 21 days of cancellation. – Discounts can incentivize re-engagement but may not ensure frequent purchases.

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– Remind of cancellation or pausing options. – Highlight benefits of service. – Clear call to action to rejoin.

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– Provide alternative points of sale. – Offer free shipping on Amazon Prime for their product.

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– Build a multi-email re-engagement campaign. – Use discounts as incentives. – Clearly instruct on using the discount and reactivating accounts.

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15 Winning Win-Back Email Examples for Customer Re-engagement

Offer Quality Content

Focus on New Products, Key Benefits, and Clear CTAs: Highlighting new products, key benefits, and clear calls to action (CTAs) can effectively engage past customers.

Win-Back Email Example

– Clear subject line: "We want you back! Here’s 50% off!" – Offer expires in one month. – Direct link and discount code provided for easy redemption.

1. Mention Offer in Subject Line

– Humorous approach to re-engagement. – Emphasizes the theme of getting back together with the brand.

2. Use Humor

– $10 off offer after 21 days of cancellation. – Discounts can incentivize re-engagement but may not ensure frequent purchases.

3. Offer Irresistible Discount

– Remind of cancellation or pausing options. – Highlight benefits of service. – Clear call to action to rejoin.

4. Educate on Cancellation Options

– Provide alternative points of sale. – Offer free shipping on Amazon Prime for their product.

5. Offer Store Alternative

– Build a multi-email re-engagement campaign. – Use discounts as incentives. – Clearly instruct on using the discount and reactivating accounts.

6. Send Multiple Emails