Leveraging Video Email Marketing for Business Growth

Lined Circle Lined Circle

What is Video Email Marketing?

[{"selector":"#anim-d1b4c3d5-9b2f-4493-9c8c-309b6011e5ce","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-339b8696-dbc8-4779-b962-b164e7d78fa4","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Purpose:

[{"selector":"#anim-c26ca3de-2322-4e28-aa3b-976a4074cf8a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d30ea8ee-e2d5-4e7c-a4b4-6d23fbd1ec2b","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Benefits of Video Email Marketing

[{"selector":"#anim-c754972e-5dc7-49c5-b2ec-e6697389dcde","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d82d962c-f6c7-4a70-912f-2155dae316ff","keyframes":{"transform":["translate3d(-121.69811%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

How to Use Video Email Marketing: 9 Strategies

[{"selector":"#anim-25c925d3-b355-4ca8-98eb-b25d3eb8883f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2bcb82c5-b4e6-4c40-a1ea-6939c7a691e7","keyframes":{"transform":["translate3d(106.64820%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a5a55ee-f422-403a-9e50-18f8a36aed4c","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] Arrow

1. Highlight company news, events, or achievement

[{"selector":"#anim-f4e0484f-373c-4593-bdfc-dde56b9cee93","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0fac7358-64b9-4530-8ed7-796e502528b0","keyframes":{"transform":["translate3d(-116.83168%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] – Keep customers informed in a more engaging way. – Easy setup and tracking for effective customer communication.

2. Showcase your products or services with an explainer video

[{"selector":"#anim-5c9435a1-9103-4d2e-b6c5-5172ca4337c8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e50560be-99e4-41e4-9925-1da974a5c0cc","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] – Stand out in a crowded marketplace. – Craft short, engaging, and visually appealing videos.

3. Share customer testimonials or case studies in a video format

[{"selector":"#anim-00822d39-3c48-492b-9532-11a76f3f35cf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-029e9a9f-4814-4e27-ad86-21ce10b640a8","keyframes":{"transform":["translate3d(-116.02564%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] – Build trust and credibility through personal stories. – Use well-produced videos for maximum impact.

4. Run a contest or giveaway and announce the winners in a video announcement

[{"selector":"#anim-a6dd297e-9bb2-4dd8-908d-13c60e47cc46","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e97287b6-5606-4c8f-ba81-21e2806f109d","keyframes":{"transform":["translate3d(-114.92064%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] – Build interest and excitement around products or services. – Utilize video announcements for a wider reach.

5. Give a tour of your business or office with an office tour video

[{"selector":"#anim-5f411965-caeb-492c-a6cd-c404bf96f61b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef4c96e6-e460-421c-888d-0dddd446592f","keyframes":{"transform":["translate3d(-114.92064%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] – Provide an overview of your business to potential customers. – Focus on key features that define your business.