Mastering Trigger Emails for Effective Marketing Campaign

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Lined Circle

Introduction

– Your email list is a segmented group with diverse needs. – Meeting and exceeding customer expectations through triggered emails is key. – Triggered emails offer highly personalized, relevant messages, leading to higher engagement and conversions.

What Are Trigger Emails?

Event-Based Emails: Triggered by specific customer actions or events. – Segment-Based Emails: Sent based on customer attributes or activities.

Different Types of Trigger Email

01

Welcome Emails: 

– Initial interaction with new subscribers. – Offers guidance and sets the tone for communication.

02

Real-time Triggers: 

– Sent based on real-time events like weather or location. – Enhances user experience with timely information.

6 Types of Trigger Email Campaign

01

FASHION HUB

- Send an email when someone abandons their shopping cart - Send an email when someone makes a purchase

02

Purchase Confirmation Email 

- Thank customers for their purchase, provide additional information, and strengthen the customer-business relationship. 

03

Referral Email 

- Thank customers for referrals, reinforcing the bond between customers and building strong relationships.