Mastering Targeted Email Marketing: Boost ROI & Sales
What is Targeted Email Marketing?
– Strategy to enhance ROI, sales, and profits by sending personalized content to relevant customers.
– Utilizes customer data to tailor messages based on interests, demographics, and behaviors.
Importance of Email Marketing in the Digital Age
– Despite advancements in technology, emails remain effective in marketing.
– Targeted email marketing yields higher sales compared to non-targeted approaches.
– DMA reports a significant ROI of 4,300% in the United States.
Benefits of Targeted Email Marketing
– Enhances customer retention and engagement by delivering valuable, personalized content.
– Increases user engagement by up to 760%.
– Builds trusted relationships with customers through personalized communication...
How to Use Targeted Email Marketing?
1. Behaviour-based Targeting:
Segment customers based on their behavior, such as cart abandonment.
2. Subscriber Type- based Targeting:
Tailor emails based on subscriber type (new vs. existing customers).
3. Custom Parameters- based Targeting:
Send promotional emails based on custom parameters, like location-specific offers.
4. Inactive Subscriber Targeting:
Re-engage inactive subscribers with targeted offers.