Why are My Shopify Emails Going to Spam? Reasons + Tips to Stop It
Introduction
– Marketing emails in customers’ spam folders are a major setback for online businesses, both big and small.
– Around 45.37% of email traffic lands in spam folders, according to a study by Statista.
– Preventing Shopify emails from going to spam is possible and crucial for businesses.
Understanding Why Shopify Emails Go to Spam
– Shopify emails should land in recipients' mailboxes but end up in spam folders due to various reasons.
– Unforeseen circumstances lead to messages being marked as spam, wasting marketers' energy, time, and resources.
Shopify Emails Going to Spam? Reasons + Tips to Stop it
1. Emailing Without Permission
– Email marketing without permission is inappropriate, ineffective, and illegal.
– Refer to the CAN-SPAM act for legal rules.
2. Subject Line Quality
– Subject lines influence whether emails are marked as spam.
– Personalized subject lines can improve legitimacy.
3. Lack of Physical Address
– Not providing a physical address in emails can trigger spam filters.
4. Suspicious Content
– Content that seems dubious or spammy can land emails in spam folders.
5. Attachments
– Including attachments can trigger spam filters and slow down emails.
6. High Bounce Rate and Complaints
– High bounce rates and complaint rates damage sender reputation.