What is Customer Onboarding?
01
Send a Compelling Welcome Email
– Importance of making a positive first impression. – Moz's example of a dual-purpose welcome email. – Focusing on guidance and value provision.
02
Use Personalization
– Enhancing customer experience through personalization. – Bonjoro's example of personalized onboarding with video messages.
03
Focus Your Content on Your Call to Action
– Setting goals for engagement emails. – Emphasizing the importance of compelling calls to action. – Airtable's example of effective copy and CTAs.
04
Test Your Message
– Importance of testing to meet diverse customer expectations. – Utilizing Split Testing for measuring open and click rates.
05
Avoid Generic Subject Lines
– Recognizing the impact of subject lines on email open rates. – Encouragement to use persuasive and unique subject lines.