Onboarding Emails: Tips to Create Them

What are Onboarding Emails?

Onboarding emails are the emails that a brand sends right after a customer signs up or makes a purchase.

How to Create an Onboarding Email Series?

01

Research and target customer

– Tailoring messages to audience – Understanding visitor need

02

Segmentation

– Sending relevant content – Targeting the right audience

03

Create a well

Onboarding Email Sequence (15 Days): – Welcome message – Product features introduction – Brand success story – Benefits of product/service – Discount offer for conversion

04

Activating Emotions

– Importance of emotional connection – Storytelling in onboarding

05

Including a Single CTA

Always remember to include CTA and make sure you add just one CTA since it can create confusion among customers.