What is mass email?
01
Limited messages:
Gmail mass limits the number of emails you can send using it to 500 contacts in 24 hours.
02
No statistics:
Gmail won’t give you any analytic information of your mass email marketing effort in terms of their deliverability, impact, etc.
03
Risk of exposing sensitive data:
With Gmail, there are chances where carelessness can reveal your list of email subscribers to others.
04
Lack of interaction-based segmentation:
Gmail doesn’t allow you to segment your audience based on their online behavior. Such market segmentation is essential for efficient marketing today.
05
Campaign scheduling is not possible:
Gmail doesn’t facilitate the convenient scheduling of your email campaigns during non-working hours to appropriately reach users in different time zones.