How to Increase Email Open Rates? 11 Best Strategies to Follow in 2024
Introduction:
– Struggles with low email engagement
– Impact on business goal
– Sending emails without receiving responses
– Crucial for successful communication
– Importance of capturing audience attention
Strategies for Increasing Email Open Rate
1. Keep your email list clean and updated
– Regularly filter out dormant and invalid addresses.
– Retain active and relevant subscribers.
2. Segment your email list
– Utilize demographics, geography, psychographics, behavior, lifecycle stage, and funnel stage.
– Customize subject lines and preheaders for specific segments.
3. Use double opt-in
– Verify email addresses to maintain a high-quality contact list.
– Ensure only interested individuals join your email marketing journey.
4. Write a persuasive email subject line
– Stand out in crowded inboxes.
– Personalize, keep it clear, use emojis, add numbers, and avoid spam trigger words.
5. Build brand recognition with BIMI
– Add a brand logo for instant recognition and trust.
– Stand out in recipients' inboxes.
6. Write an enticing preheader text
– Support subject lines and increase open rates.
– Provide a sneak peek into email content.
7. Keep an eye out for spam filters
– Avoid spam triggers in subject lines and email copy.
– Use a recognizable sender name and send emails only to opted-in users.