11 Tips to Increase Email Engagement for Shopify Store

Introduction:

– Global e-commerce has evolved significantly with increased consumer access and diverse device options. – Excellent eCommerce  customer engagement is crucial for business success and customer retention.

E-commerce Customer Engagement

– Emotional connection between a customer and a brand is pivotal for engagement. – Engaged customers lead to increased revenue, loyalty, and promotion.

Email Campaign Essential

– Email campaigns play a vital role in customer engagement. – Announcements about products, sales, and building relationships are key elements. – Welcome emails are effective for introducing the brand and products to new subscribers.

Tips for Email Engagement in Shopify Store

1. Choose the Right      Audience 

– Segment target audience based on previous purchases, repeat purchases, and viewed products. – Remind customers of new products.

2. Make Your Topic           Interesting 

– Craft interesting and personalized subject lines. – Personalization enhances engagement.

3. Make Changes to Your      Shopify Site 

–  Modify the website with signup/order forms, subscription forms, and popup forms.

4. Use Autoresponders 

–  Utilize autoresponders for confirming customer engagement.

5. Use Email Marketing      Automation Tools 

–  Leverage Shopify Email and other automation platforms for designing and managing newsletters.

6. Increase Sales with      Effective Copy 

– Write effective copy targeting the audience with simple yet powerful sentences. – Leverage social proof like reviews and testimonials.

7. Call Your Customers       to Action 

–  Focus on the color, copy, and strategic placement of the Call to Action (CTA) button.