Email marketing is evolving rapidly, becoming a crucial tool for marketers to engage diverse audiences. To stand out in the competitive landscape, marketers must adopt creative and consistent strategies. One effective approach is incorporating GIFs into email campaigns.
What Is a GIF?
– GIF stands for Graphics Interchange Format, representing animated or motion images.
– Not to be confused with videos, GIFs are a series of images creating the illusion of motion.
– Marketers increasingly use GIFs in email campaigns for a creative edge and enhanced user engagement.
How to Insert a GIF into an Email
– GIFs can be inserted into emails in various ways, such as downloading and embedding or creating a GIF from existing images or videos.
– Step-by-step guide for inserting a GIF in Gmail provided.
Benefits of Embedding GIFs into Email
1. Increase in ROI
Dell's successful email campaign with a rotating screen GIF resulted in the highest click-through rates.
2. Give Your Product a Humane Touch
Visuals in emails have a 42% higher click-through rate; GIFs make products more relatable.
3. Grab the Audience’s Attention
In a sea of emails, GIFs are effective in drawing attention and engaging the audience.
4. Simplify a Complex Idea
GIFs simplify complex ideas, making them easier to grasp; illustrated by Baggu's animated cleaning directions.
5. Promoting New Products
GIFs are ideal for teasing upcoming products, creating anticipation; examples from Brooklyn and Apple.