How to Email Customers on Shopify? [Step-by-Step Guide]

Introduction 

– Shopify Email provides a comprehensive platform for all email marketing needs. – Features include templates, automated workflows, and analytic reporting. – Designed for businesses to handle email marketing even without prior experience.

Importance of Email Marketing for Shopify

– Email marketing crucial for reaching customers and prospects. – Shopify stores achieve high conversions (4.29%) through email marketing. – Affordable pricing for email marketing platforms with useful features.

Requirements for Using Shopify Email

– Exclusive to e-commerce stores built and run with Shopify. – Requires a paid Shopify subscription plan. – Trial accounts can only send test messages to themselves. – Monthly allocation of 10,000 emails, with additional emails charged at USD 0.001 per email.

How to Email Customers on Shopify

1. Select Customers: 

– Access "Customers" in the Shopify admin interface. – Choose specific segments for better targeting.

2. Send the Email:   

-  Click "Send notification" to deliver the email to customers' inboxes.

3. Select Email IDs: 

-  Pick email addresses of the targeted subscribers.

4. Update Subject Line: 

-  Edit and update the default subject line.

5. Write Email Message: 

-  Customize the email message for each customer.