Define User journey
A journey is defined as customizing the campaigns according to each user’s lifecycle stages. In other words, it is a visual campaign builder that lets you create campaigns and engage users with them on the basis of their lifecycle stages.
Different Types of User Journeys
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Onboarding Journey
A user onboarding process begins as he subscribes to your services or installs your app. You can create an onboarding journey to engage users on different channels to educate them about your brand and services.
Different Types of User Journeys
Promotional Journeys
You can build promotional journeys to fetch the attention of the users towards your brands. You can engage users through promotional campaigns at different channels.
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Different Types of User Journeys
Re-engage Journeys
The re-engagement journeys play an important role in fetching your users back to your app or website as they leave your website or abandon their carts.
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Triggers
Triggers signify the entry points of the users as they begin the journey.
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Actions
Actions refer to the activities the user performs on the website or app and how you can further engage them through personalized campaigns such as push notifications, in-app, web-push, or email.
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Conditions
Conditions are the checkpoints to redefine user experience based on the user’s changing preferences and their real-time interactions on the app, campaigns, or website.