17 Free Email Marketing Software & Tools in 2023

Understanding Email Marketing Software 

– Definition of email marketing and explanation of email marketing software. – Purpose of email marketing software: automate, create, send, and track email campaigns. – Key features: templates, text crafting, analytics, and overall streamlining of the process.

Benefits of Email Marketing Software

– Increased audience reach. – Improved engagement. – Tracking performance for better ROI. – Automation for efficient campaigns.

Best Free Email Marketing Tools: A Comprehensive Comparison of 17 Leading Solutions

1. NotifyVisitors

– Optimizing campaign progress through analytics. – Easy-to-use drag-and-drop content editor. – Advanced segmentation for personalized content. – Pricing: Feature-rich free plan for up to 1000 contacts and 1000 emails. Paid plan starts at $60 per month.

2. MailerLite 

– Key Features: Email segmentation, site builder, pop-ups, Facebook custom audiences, email automated campaigns. – Pricing: Free plan for up to 1000 subscribers and 12,000 monthly emails. Paid plan starts at $10 per month.

3. Mailchimp  

– Key Features: Customer journey builder, sent time optimization, behavioral targeting, custom templates, dynamic content. – Pricing: Free plan for up to 10,000 email sends per month. Paid plans start at $11 per month.

4. Constant Contact 

– Key Features: Social media scheduler, customer list growth tools, real-time reporting, built-in CRM, landing pages, marketing automation tools, A/B testing. – Pricing: 14-day free trial, live chat, list segmentation, push notifications.

5. Aweber  

– Key Features: Landing page builder, email automation, e-commerce pages, web push notifications. – Pricing: Free for up to 300 subscribers and 3000 emails per month. Paid plan starts at $19.99 monthly.