19 Best Email Newsletter Examples and Why They Work in 2023

Lined Circle

Importance of Email Newsletters: 

– Engage target audience with brand. – Opportunity to promote brand and increase sales. – Essential for businesses in various industries.

What Should Be in Your E-newsletters? 

– Purpose for every email. – Understand audience's interests. – Elements to include:  case studies, industry news, events, promotions, FAQs, blog posts, quotes, job openings, testimonials.

Tips for Email Newsletters

– Use clear images. – Include a strong CTA. – Ensure mobile-friendliness. – Consider using videos, memes, etc. – Use white space intelligently.

19 Best Email Newsletter Example

1. BarkBox

– Features themed dog toys. - Engaging visuals and bright colors.

A) Personalization email newsletter example

2. The Nature Conservancy 

– Non-profit organization inspiring donations. – Includes social channels for personal engagement.

3. PlayStation 

– Personalized information on trophies and playtime. – Encourages users to play and collect rewards.

4. Samsung 

– Announces new products with eye-catching visuals. – Clear CTAs for essential information.

B) Product Update Newsletter Example

5. Starbucks 

– Allows reader choice for seasonal drinks. – Vibrant layout and visible logo.