Crafting Impactful Newsletters: 15 Best Practices for Success in 2023
Set Clear Expectations
– Inform subscribers about the content and frequency of newsletters during sign-up.– Helps manage expectations and reduces the likelihood of content fatigue or spam reports.
Crafting Impactful Newsletters: 15 Best Practices for Success in 2023
1. Pay attention to your email newsletter design
– Design layout for easy readability and clear CTAs.
– Ensure accessibility with color contrast, readable fonts, alt text for images.
– Maintain brand consistency with logo, website, and social media links.
2. Write newsletters that offer value to the reader
– Prioritize delivering value over promotional content.
– Aim for 90% educational content and 10% promotional material.
– Seek feedback from subscribers to gauge content effectiveness.
3. Include Unsubscribe Option
– Provide a clear, one-click unsubscribe option.
– Enhances email deliverability and respects subscribers' preferences.
4. Optimize for Mobile Devices
– Ensure newsletters are mobile-friendly, given that 81% check emails on smartphones.
– Preview campaigns for mobile view and adjust layout accordingly.
5. Use Alternative Text for Images
– Include alternative text for images to convey information when images are disabled.
– Ensure calls to action remain clickable even with disabled images.
6. Set Clear Expectations
– Inform subscribers about the content and frequency of newsletters during sign-up.
– Helps manage expectations and reduces the likelihood of content fatigue or spam reports.
7. Manage Email Frequency
– Balance email frequency to avoid unsubscribes or being ignored.
– Tailor frequency based on industry standards and audience response.