What is an Email Funnel?
– A series of emails guiding someone towards becoming a customer or taking a desired action. – Helps build a relationship, provide value, and boost sales. – Continues nurturing even after the purchase.
Stages of an Email Funnel
01
Top of the funnel
– Awareness: Introduce brand through welcome emails and basic information. – Consideration: Share brand story, values, and offerings.
Stages of an Email Funnel
Middle of the Funnel
– Conversion: Push leads to take desired action, often with incentives. – Loyalty: Engage and keep customers returning with VIP offers.
02
Bottom of the Funnel
Bottom of the Funnel
Advocacy: Satisfied customers share brand with others.
03
01
Determine Your Audience and Build Buyer Persona
– Understand core audience and their needs. – Create detailed buyer personas for targeted marketing.
02
Create Audience Tiers
– Divide prospects based on funnel stages. – Leads, Prospects, Opportunity, Customer, Closed/Lost.
03
Create Content for Each Funnel Stage
– Address needs with tailored content at every stage. – Awareness, Engagement, Consideration, Conversion, Loyalty, Advocacy.