Mastering Email Subject Lines: 15 Best Practices for 2024 

Introduction 

Are you struggling to keep up with the ever-changing digital landscape and need a few tricks to ensure your emails get noticed? Look no further

15 Email Subject Line Best Practice

1. Personalize           subject line

– Move beyond simple name insertion. – Utilize subscriber data for specific personalization. – Employ generative AI prompts for personalized subject lines.

2. Keep them               short and sweet

– Optimal length: 41 characters or seven words. – Consider subscriber inbox overload.

3. Use Numbers 

– Incorporate data and numbers for specificity. – Avoid exaggeration to maintain credibility.

4. Avoid spammy     words

1. Be mindful of words triggering spam filters.

5. Don’t overuse      punctuation

– Use punctuation judiciously to convey tone. – Overuse may lead to misinterpretation and spam classification.

6. Use social      proof 

– Leverage social proof to build credibility. – Incorporate influencers or statistics.