Best Ecommerce Email Marketing Statistics

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Introduction

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Best Ecommerce Email Marketing Statistics

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– Email Users: 4.258 billion worldwide in 2022. – ROI: $45 per $1 spent. – Email Traffic: 9% of total traffic on eCommerce websites.

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– Usage: 44% of businesses employ email marketing. – Unsubscribe Churn: 338 per 100,000 users. – Investment: 36% of retailers allocate over 11% of digital marketing budget to email marketing.

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– Retailer Engagement: 83.7% of top 1,000 online retailers connect with shoppers via email. – Deliverability: eCommerce emails have a 96% deliverability rate.

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Performance Metric

– Personalization: Emails with personalized subject lines increase open rates by 26%. – Timing: Cart abandonment emails sent one hour after a customer leaves are most effective, converting 6.33% of visitors.

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Best Ecommerce Email Marketing Statistics

Introduction

– Email marketing is crucial for eCommerce businesses in the digital age. – Understanding recent email marketing statistics is essential for adjusting strategies.

Best Ecommerce Email Marketing Statistics

– Email Users: 4.258 billion worldwide in 2022. – ROI: $45 per $1 spent. – Email Traffic: 9% of total traffic on eCommerce websites.

Key Statistic

– Usage: 44% of businesses employ email marketing. – Unsubscribe Churn: 338 per 100,000 users. – Investment: 36% of retailers allocate over 11% of digital marketing budget to email marketing.

– Retailer Engagement: 83.7% of top 1,000 online retailers connect with shoppers via email. – Deliverability: eCommerce emails have a 96% deliverability rate.

Performance Metric

– Open Rate: Average of 15.68%. – Click Rate: Average of 2.01%. – Hard Bounce: Only 0.19%. – Conversion Rate: Cart abandonment emails boost sales by 4.43%.

– Personalization: Emails with personalized subject lines increase open rates by 26%. – Timing: Cart abandonment emails sent one hour after a customer leaves are most effective, converting 6.33% of visitors.

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