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As we all know communication is the key to building any relationship. And as a marketer, your goal is to build good relations with your customers. In this blog, we will learn about push notifications’ advantages to building a good relationship with your clients.
As a marketer, your most important responsibility is to establish a channel of communication with your customers. The channel which you establish should have specific, relevant, actionable, and timely information. There are many ways of establishing such a channel like an email, SMS, social media pages like on Facebook, Instagram, and Twitter.
All these channels are good but they all lack one thing. You cannot send your urgent communication to the audience on which you require a certain action. The reason is that you can never be sure of the time span it requires them to read that.
89% of millennials and 94% of teens own a smartphone” – Statista, Pew research center, 2018.
Thus, a smartphone is the most effective device to use Web push notifications.
Customers are mostly glued to their app and are highly likely to respond to a push notification as compared to email and SMS. We are going to give reasons as to why this happens.
Read Also: Difference Between Web Push and SMS
Email is still the most secure channel of communication when it comes to personal and professional communication, but when it comes to marketing emails, it is losing the battle to other automated tools. View rate and open click rates are falling causing conversion rates to plummet.
Today most of the email service providers like Gmail, Yahoo, etc. have established tough norms when it comes to filtering unnecessary emails. This has caused lots of marketing emails, either to be not received by the intended recipients or not being noticed by them because they were filtered into the spam or promotion section of the email. Thus you are never sure whether your email is received by the customer.
Although SMS is a better channel of communication with customers it still has some shortcomings. If you are sending an SMS that needs to be referenced later by the customer to act upon, then SMS is not a good choice because it isn’t easy to search.
Then the length of an SMS is an issue. It’s difficult to transmit the exact meaning of the message you want to send in just 160 characters.
Push notifications are the default communication medium for most of the applications in smartphones, and this is where the advantages of push notifications begin.
Conclusion:
Push notification has lots of advantages, you can leverage and tweak them according to your organization’s needs. NotifyVisitors has pioneered this technology and provides a customized solution and high-class data analytics in push notifications.
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