Unlocking the Secrets to High Conversions" - Take your email marketing to the next level with this ebook, which covers advanced tactics such as segmenting your email list, optimizing your email design, and personalizing your messaging.
At some point or other, this is a question that would have crossed the minds of many, “How do you earn revenue through digital platforms?”, “How to gain brand visibility?” The one inevitable answer is subscribers. Nothing works until you have a massive audience to convey your brand strategies.
You need all your strategies and work to be up on a platform. Imagine that you have a well-developed and optimized app or a website but no audience. All your hard work goes in vain. The way to get an audience is through marketing. But it is not as condensed as it seems. Marketing involves several aspects and strategies, both online and offline.
Even before marketing, there are certain tactics to bring in the target audience. One of them is the web push notification.
The web push notifications are those which you receive while surfing on the web or the apps. They are like a gentle reminder of offers, products, deals, discounts, and other information about the brand or site. Whether it be an e-commerce site or other websites, all of them are using the web push notification extensively nowadays.
They are an indirect marketing tactic, bridging the gap between retargeting and email marketing. The web push notifications surpass the rates of email marketing, being 50% more than the rates of opening mails.
Consider going to an e-commerce store for the first time and liking a product. You really want to buy it, but there are a lot of chances that you will leave the site without completing the purchase. You’ll only buy it if it is from a trusted brand or someone recommends it.
This is where the role of push notifications comes into play. The website push notifications allow marketers to connect with their consumers if targeted the right way. It mainly involves understanding the behaviour and activity of the customers. You can use qualitative and quantitative tools that help in analyzing and revamping the strategies.
The web push notification fits well in the entire spectrum of the marketing strategies, bringing the audience to the pavilion. The push notifications are a viable option for e-commerce and other sites to engage their audience because of the cost factor.
You need not spend massive amounts unlike digital marketing to get this working. All you need to do is follow certain tactics to make it work for you. These tactics include:
Website push notifications mainly aim at the conversion of website visitors to subscribers. You need to understand the buyer persona and behaviour and send the opt-in notifications at the appropriate time. Do not send the notification as soon as the visitor opens the website.
There should be some delay so that the customer can understand the products and the site well. Before sending the notifications, provide the users with the opt-in choice, i.e., whether they want to receive the push notifications from the site.
Make them feel like a part of the community or the brand. Send them regular updates so that your loyal customers keep coming back. This is a part of the re-engagement strategies.
The call-to-action buttons form an integral part of the push notifications. Imagine that a customer likes a product but cannot buy it instantly because of the absence of a CTA button. These buttons also bring in more traffic on the site and app.
This helps in forming the thick and thin of the personalized web app notification. It allows for providing a better conversion rate through seamless push notifications. The few on-site activities through which the marketers trigger the web app push notifications include:
According to the reports, the personalized notifications have 4 times the open rate as compared to the generic ones. It is always a good idea to use the segmentation strategy for sending notifications to users. You can segment the audience according to various criteria and send the notifications accordingly.
It allows you to tailor the perfect message which is just like initiating a conversation with the audience. The criteria for segmentation include:
Push notifications aren’t just a part of marketing, but content also forms an integral part of it. The web push notifications must convey your message clearly. You cannot write a paragraph to explain the importance of the product or why you are sending the notification.
Sum up all the information concisely in just 2-3 lines. While writing the content for push notifications, here are a few points that can help you figure the way through. These include:
In brief, the web push notification has an immense potential to boost conversions and bring in more audiences. It is one of the best options for remarketing strategies. A well-tailored push notification certainly provides the right customer engagement and higher traffic.
With all the above tactics, you can easily level up the marketing game, and hit the bull’s eye. With a thorough analysis, you can integrate it with marketing automation mechanisms for personalized user experience.
The frequency of the web app push notifications varies according to the target audience and the segment of the industry. Do not overflow the users with notifications as it can lead to losing the customers. Along with the frequency, consider the time of sending the notifications. For instance, it is a suitable option to send the notification while the user is active on the site or the app.
The benefits of push notifications that make it worth every penny include:
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