Unlocking the Secrets to High Conversions" - Take your email marketing to the next level with this ebook, which covers advanced tactics such as segmenting your email list, optimizing your email design, and personalizing your messaging.
Push notifications are an effective and easy-to-use marketing tool to engage your audience through personalized and real-time messages. A catchy push notification campaign can help you grow your customer base and enables you to redirect more traffic to your site. But most marketers fail to avail of the advantages of these push notifications tips.
Let’s have a look at the ways where you might be using push notifications in the wrong way :
Users generally don’t like receiving irrelevant notifications. If you are sending your users notifications in bulk, they would either opt out or mentally they will block you in one way or the other.
The frequency of the notifications usually depends on the cases you are dealing with. Thus, before sending your user a notification, you must know about their lifestyles, and their needs and then decide on the frequency of these notifications.
It’s vital and necessary to send your users notifications at an ideal and perfect time. Sending notifications out of the blue won’t work. You are required to schedule your notification for a certain time and date and more importantly, according to the time zone of your audience.
Sending notifications at an apt time will make your user’s day.
Let’s have a look at its advantages :
You can schedule a series of push notifications for well-planned intervals, i.e. Drive conversions by scheduling the notifications, before launching the event and up to the end of the event. You will get astonishing results.
You can accustom your new subscribers to your website. You can onboard your subscribers by scheduling a series of notifications at different time intervals.
This way you can let them explore your website thoroughly. You can also create an onboarding funnel to keep your users engaged on your site.
Most marketers fail to provide a personalized experience to the users. They follow a homogeneous approach that doesn’t work as each customer’s preferences are different.
On the other hand, a business can implement various techniques to keep its users engaged. i.e. By asking them their preferences while they opt-in or by looking at the data analytics such as the pages viewed by the visitors and simultaneously segmenting them accordingly.
It becomes quite evident by the above point that segmentation is an integral part while sending your push notifications. Once you segment your audience on the basis of their attributes or behavior. You can serve your customers what they actually want to see.
In case you are only tracking the click rates. You are following the wrong track. You might be only binging on the numbers while analyzing your key metrics is equally important. Look into the purchases, the total no. of forms filled, and so on. Now analyze how many visitors are arriving at your website via push notifications and who are actually performing the above actions. This way you can know if your push campaigns are working or not.
Most of us are already aware of mobile push notifications. But many marketers are not aware that websites now too display the same functionality as mobile push notification does.
In other words, many websites are not using the potential of these notifications as they are not ready to invest in building an app.
Follow these push notifications tips to improve user re-engagement. In case you don’t have an app, you are not required to invest in building an app. You can simply use your websites to send notifications.
By removing the above roadblocks, you can easily use push notifications as an effective medium to pull up your business growth.
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