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It has been found that most of the shopping carts are abandoned before the purchase. It is primarily due to extra costs and complex check-out procedures, etc. E-commerce companies incur a loss of around 18 billion yearly due to shopping cart abandonment.
In this blog, we have shortlisted 50+ shopping cart abandonment statistics that would help you understand your online customers better and increase your sales.
Well, shopping cart abandonment will always be present. Customers may not always commit to the products on their virtual baskets. However, companies can reduce their rate by applying effective strategies. The above statistics would give you an idea of how you may reduce your portal’s cart abandonment rate.
When a customer drops out of the purchase during the checkout process and leaves the items abandoned in their cart, it is known as shopping cart abandonment.
Well, there are ample ways through which you may reduce the cart abandonment rates. However, A/B testing is the key to reducing the same.
According to a study conducted by Baymard Institute, it has been estimated that 69.57% of shopping carts are left abandoned, i.e., out of 100 potential customers, 70 customers leave their carts abandoned.
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