Shopify Abandoned Cart Emails: 11 Actionable Tips to Reduce It in 2024

In eCommerce, Cart Abandoned is the biggest and most common problem. If you have an online store, then you know about it. The reasons for Cart abandonment are many that will lead to losing your prospective customer. According to research, a good 68.7% of carts are abandoned.

Shopify sends Shopify Abandoned Cart Emails to the customer who left their Cart abandoned. You can reduce the cart abandonment rate by following a few simple tips to help you retarget your customers and encourage them to make purchases. In this article, we will learn a few tips to reduce cart abandonment.

What is Shopify Cart Abandonment?

Shopify Cart Abandonment is when a customer visits an online Shopify store and adds an item or items to their Cart but leaves the website without making any purchase or checkout. There are many reasons for cart abandonment. 

The items in the Cart that the customer does not purchase are ‘abandoned’. You can calculate the rate of Cart abandoned with a simple formula that is:

[1 – [Completed Transactions / Total Shopping Carts Created]] * 100

What are Shopify Abandoned Cart Emails?

Shopify Abandoned Cart Emails are those emails or series of emails that Shopify sends to those customers who visited the Shopify store and added items or items but didn’t make any purchases. Shopify sent these emails to re-engage their customer. They are automated. Shopify abandoned cart emails are opened on average at a rate of 42.3%.

7 Reasons for Abandoned Carts

There are several reasons for customers to abandon their Carts. You need to understand the reason for cart abandonment to reduce it. Here are 7 most known reasons that lead to Cart abandoned listed below:-

1. High cost or low Transparency
2. Fewer payment options are Available 
3. Mandatory Account Registration 
4. Complicated Checkout process
5. Less Communication with customers
6. Slow website
7. Shipping charges

11 Actionable Tips to Reduce Shopify Cart Abandoned in 2024

To grow your Shopify store, you don’t need to spend money on ads to attract new customers. Start retargeting the customer who abandoned their Cart. Here are 11 actionable tips that will be able to reduce cart abandonment in 2024.

1.  Manage transparency and clarity in price

According to a report by Statista, 63% of abandoned carts are due to unexpected costs such as shipping at checkout. Most customers add items to their Cart to buy items they intended to buy. 

But abandoned their carts due to unexpected costs, which they were able to see after adding items to the cart. To avoid this, you need to maintain pay transparency in price/cost, shipping cost, and other charges.

2. Make use of data for a solution

You can dig out into your cart abandonment data and find the solution for it. You need to strategize and make changes to reduce cart abandonment. Have a focus on a few things like- Date and time of cart abandonment, Total abandoned order amount, Items abandoned, and Customer information (e.g. new vs repeat)

3. Offer low-cost shipping or free shipping

According to Research, 82% of customers expect free shipping. Offering your customer free shipping will give you more sales.

It is not very profitable to provide free shipping to all and on all items, but you can add some options to it, like, giving free shipping on purchases of 599 or above or offering free shipping on some items. And the catch is that almost 58% of customers say that they add items to their Cart to qualify for free shipping.

4. Give discounts and rewards to them

It is a simple way to attract customers who add items to their Cart without any purchases. Offer them discount codes or rewards for completing the checkout process. Give them a discount code for the item/s they have in their Cart. This will encourage them to make a purchase. 

Provide them with a reward after completing the purchasing process. Rewards can be scratch cards, coins, points, etc. A personalized message or email for a discount or reward will get them back. Target only those customers who abandoned their Cart with item/s.

5. Use live chats during the checkout process

Using live chats on checkout pages will help you to boost sales. Customers like proactive chat campaigns. Live chat support is fast and more appealing to customers. 

For example, if a customer is buying something and is not sure about the item’s features or has a query for the product before purchasing it, then live chat support will help them to figure out the answer. This will make the checkout process easier and gain customer trust. Live chat guides, customers, through checkout pages. 

With live chat support enabled on their websites, 79% of stores reported its good impact on sales and customer experience.

6. Provide multiple payment options

To serve your customer better, enable as many payment options as possible. Customers are different and have different payment preferences. Providing multiple payment modes will help you to reduce cart abandonment. 

It will increase the chances of completing a purchase. Shopify provides numerous payment methods like Apple Pay, Google Pay, credit cards, Stripe, FB Pay, etc

7. Make a simple, short, and easy checkout Process

A long and complicated checkout process leads to cart abandonment. You should have clear navigation guiding customers to product pages and checkout pages easily. Don’t add extra steps or irrelevant questions leading to cart abandonment. 

Just create large checkout buttons or a buy now button that will ensure customers are just a few clicks away from completing the purchasing process.

8.  Avoid mandatory registration for customers to make an account

When customers purchase for the first time from an online store, they want a hassle-free checkout process. Making it mandatory for first-time customers will lead to cart abandonment. To avoid this, provide guest checkout to the customer so they can make payments without creating an account.

9. Use exit-intent popups

Exit-intent popups are messages that push customers to purchase. Using exit-intent popups will reduce the number of abandoned carts. But timing is important in these exit-intent popups.

10. Use retargeted ads to remind customers

To bring back your customer to their carts, use retargeting ads. Make them remember the items they left in their Cart via push notifications, SMS, WhatsApp, and Facebook messenger.

11. Run a referral program

Referral campaigns are best to target new and retarget customers. Marketers use a referral program in which they send a referral code to their customers and ask them to refer to their friends, who get a small discount code in return for their first purchase. 

Referrals from family and friends are trustworthy for new customers, and these discounts encourage them to purchase from them.

Conclusion

Shopify cart abandonment is a problem that scares eCommerce retailers. Still, we can solve this problem with the right strategy and a few tips to reduce the Cart abandonment rate. 

Shopify cart abandoned emails are automated that will retarget the customers who left their Cart, but we have to focus on reducing the chances of cart abandonments and increasing sales. 

In the article, some tips will work well in reducing cart abandonment and increasing sales. Shopify abandoned cart recovery is easier. You don’t need extra effort to use it. It will boost your sales and increase revenue.

NotifyVisitors offers email marketing software that helps you recover lost sales by launching Shopify abandoned cart campaigns for your customers. To know more about our product, schedule a free demo.

FAQs

1. What is Shopify Cart Abandonment?

Shopify Cart Abandonment is when a customer visits an online Shopify store and adds an item or items to their Cart but leaves the website without making any purchase or checkout.

2. What are Shopify Abandoned Cart Emails?

Shopify Abandoned Cart Email is an email or series of emails that Shopify sends to those customers who visited the Shopify store and added items but didn’t make any purchases.

3. What are the Tips that will help to reduce Shopify Cart Abandoned in 2024 ?

A few tips will help to reduce Shopify Cart Abandoned:-

1. Manage Transparency and clarity in price

2. Make use of data for the solution

3. Offer low-cost shipping or free shipping

4. Give discounts and rewards to them

5. Use live chats during the checkout process

6. Provide multiple payment options