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SMS campaigns are the most convenient form of marketing. You can communicate with the users and engage them with the relevant offers, updates, and alerts. Also, SMS marketing is incorporated to send transactional and promotional messages to the users who have consented to receive the messages.
Following the thread, there can be chances that these messages could be fraudulent or spam. Considering this issue, TRAI has enforced certain guidelines for SMS marketing. Read this article to know how you can setup NotifyVisitors SMS campaigns with TRAI regulations.
NotifyVisitors allows you to create, schedule, and track SMS campaigns under one integrated platform. You can choose the service providers and set them as default from the dashboard itself. Also, you can set up recurring & one-time campaigns and distribute them amongst the predetermined percentage of subscribers.
You can set up NotifyVisitors campaigns with the TRAI guidelines to control any Spam or fraudulent practices. TRAI enforces the guidelines to whitelist all your SMS templates. You need to register the sender IDs and company entities under the DLT portals.
Before moving on to the DLT registration process, let us know the TRAI guidelines:
Below are the steps to set up NotifyVisitors with TRAI guidelines :
You are required to register the sender name/sender ID or headers in the context of the transactional or promotional messages whichever you are sending to the users. You need to register it directly with the mobile network providers.
The next step that follows after the registration of the sender ID is the registration of SMS templates. You are required to whitelist the message templates under the DLT portals such as Airtel, jio, Vodafone, BSNL, Videocon, etc. You can register them under any of the following categories.
Note: Once you register the message template, you will get a unique DLT template ID for all the approved SMS templates. Also, you need to attach the DLT template to all the messages that you will be sending to the users. Otherwise, the message delivery could also lead to failure.
1. NotifyVisitors enables you to choose the SMS service providers as per your requirements. These service providers are responsible for sending and tracking your SMS campaigns. Before that, the service providers must be integrated with the NotifyVisitors.
Note: NotifyVisitors provides different SMS service providers (Gupshup, Twilio, Infiniti, Tarsan) whom you can choose to configure. A simple integration process is required to configure these service providers in the NotifyVisitors panel.
2. You can choose GUPSHUP as your default SMS service provider and begin with the tracking of your SMS campaigns in an effective way.
You can send and schedule one-time or recurring SMS campaigns in NotifyVisitors. Apart from sending, scheduling, and tracking the campaigns, you can configure duplicate users in NotifyVisitors.
You can distribute the SMS campaigns amongst the predetermined set of subscribers from the panel and schedule to send them within a defined time limit.
Remind customers about their monthly or yearly installments by sending and scheduling the recurring SMS campaigns from the NotifyVisitors panel. Simply create a recurring campaign by choosing the recurring option from the panel and schedule it for a daily, monthly, or yearly basis.
View and introspect all the SMS campaign analytics in one integrated panel. You can know about the sent, rejected, failed, and discarded campaigns.
You can configure the feature of deduplicate users from the NotifyVisitors panel. Many times your users register with the same contact details or same email addresses. You can recognize such users and then consider the count of the repetitive user (having the same id or contact details ) as one. Hence, you can avoid sending the SMS campaigns to them time and again.
SMS marketing wins over the marketing strategies, if you are choosing this approach to engage with the users and subscribers, NotifyVisitors makes your work easy and effective with the above features considering TRAI regulations in mind. We hope after reading this post you may have understood how to setup NotifyVisitors SMS campaigns with TRAI regulations.
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