40+ Helpful Push Notification Statistics you Should Know in 2024

Marketers are always looking for new ways to connect with their audiences; some are pretty pushy. So, how effective are Push Notifications in building the thin line between helpful and annoying? 

Push Notification Statistics will answer these questions and provide insight into which industries use it the most.

Do you want to add Push Notification to your list of devices? Maybe it’s just for your business or personal use, whatever – it’s always a good idea to learn more about their usage.

We’ve therefore searched and collected 40+ helpful Push Notification Statistics to help you build your business in 2024.

What are Push Notifications?

Push notifications are short, pop-up messages sent by a mobile app to a user’s device, appearing even if the app is not open. These notifications are designed to grab attention and can deliver reminders, updates, promotions, and more.

Push notifications can include headlines, messages, images,  and URLs. They may also include logos, emoticons, and other elements. 

Mobile push notifications, or push notifications sent to mobile devices, can complement your usage of channels like email, SMS, web push notifications, etc., with various unique advantages. Mobile push notifications are the most popular type of push notifications and are often referred to simply as “push notifications”.

Let us now look at the Push Notification Statistics of 2024.

40+ Helpful Push Notification Statistics

Push Notification Market Statistics

• According to Market Statistics, approximately 8% of marketers use rich push notifications. (Businessofapps)
  
  
• Also, around 38% of push notifications are in a rich format. (Businessofapps)
  
  
• It is estimated that around 21% of users abandon apps after a single use. (Businessofapps)
  
  
• Push Notifications relating to Cart abandonment have a click rate of 16%, whereas re-engagement mobile marketing strategies using push notifications have a click-through rate of 13%.
  
  
• According to sources, Rich media in push notifications is very much in demand, with an opening rate of 56%. However, only 8% of marketers are utilizing their benefits.
  
  
•  70% of marketers feel that push notifications are helpful as their click rate is seven times higher than email marketing. (e-goi)
  
  
•  Software and SaaS companies use 7.62% of Push Notifications for their marketing, Digital marketing agencies (7.52%), Healthcare and wellness (5.01%), and Education and e-learning (6.37%). (e-goi)
  
  
• It is estimated that 80% of online people use smartphones and open marketing messages. (pushpushgo)
  
  
• Promotional email marketing campaigns have a higher conversion rate of 108%. (Omnisend)
  
  
• Their opening rate of Push Notifications is 50%higher than that of email Marketing. (e-goi)

Web push notification Statistics

• The adoption of push messages is increasing. Merchants send 396% more promotional messages and approximately 699% more automated messages.
  
  
• Push messages have generated 171% more orders than the previous year.
  
  
• According to statistics, 28% of consumers who click on a push notification message generally complete a purchase.
  
  
• Message performance in Web Push Notifications remains strong, with open campaign rates at 27.6%.
  
  
• Automated open rates of Web Push Notifications are 64.2%, while click rates are 2.26%.

Push Notification Latest Statistics

• According to the latest statistics, opt-in rates are much higher on Android devices, with a rate of 81%, than on iOS, which is 51%. (Businessofapps)
  
  
• Also, the Overall push notification opt-in rates are 60%. (Businessofapps)
  
  
• The highest push reaction rate occurs with Emojis, i.e., 20%, and Rich formats, i.e.25%. (Businessofapps)
  
  
• Studies reveal that the app retention rate is 39% if push notifications are used, compared to broadcast messages which are 21%. (Businessofapps)
  
  
• According to Push Notification Statistics, 31% of users avoid push notifications; only 18% always find them useful. (Businessofapps)
  
  
• A single opt-in can increase sign-up rates by 600%.
  
  
• You can improve the click rate of Web Push Notification to 15% through push notification automation.
  
  
• Studies reveal that sending Push Notifications through rich media can further improve the number to 18%.
  
  
• If you run a highly targeted Push Notification Campaign, you can get a click-through rate as high as 30%.
  
  
• According to Push Notification Statistics, it can deliver a very high ROI of 3500%.
  
  
• Studies reveal that Push notifications can have an opening rate of up to 90%. (e-goi)
  
  
• Approximately 55% to 60% of app users usually agree to receive push notifications on their desktops. (e-goi)
  
  
• Around 52% of people look for relevant information and offers when they receive Push Notifications. (e-goi)
  
  
• Approximately 40% of people interact when they receive Push Notifications. (e-goi)
  
  
• If a company doesn’t send Push Notifications to their opted users, they could be wasting around 95% of their acquisition spend. (Airship) 
  
  
• A benchmark study of more than 200 apps revealed that 30% of Android and 15% of iOS users didn’t receive any push notifications in the 90 days after their first opening. (Airship)
  
  
• Only 5% of users continued to use the app in the 90 days after the first opening. (Airship)
  
  
• Studies reveal that rich notifications with images have a 56% higher direct open rate. (Airship)
  
  
• 85% of all internet users can receive Push Notifications. (Gravitec)
  
  
• Around 60% of Web push notification subscribers sign up from the browser on their phones. (pushpushgo)
  
  
• Studies reveal that only 30% of subscribers sign up from a desktop and 10% sign up with a tablet. (pushpushgo)
  
  
• It is also found that Push notifications can boost app engagement by 88%. (Criton)
  
  
• According to Push Notification Statistics, 65% of users return to an app within 30 days of push notifications being enabled. (Criton)
  
  
• You can increase your retention rate by 300% by sending Push Notifications. (Criton)

Other Push Notification Statistics  

• The push notifications delivery rate is 60% in the evening and afternoon. (Gravitec)
  
  
• Push notifications are seen as applicable by 70% of users. (e-Goi)
  
  
• In-app messages can have a three times higher open rate. (Reckless Agency)
  
  
• Tuesday is the best day to get a push reaction rate. (Businessofapps)
  
  
• 40% of users interact with the app within one hour of getting a notification. (e-goi)

Conclusion

On average, people check their phones 150 times a day. Therefore, it becomes more important to ensure that your push notifications are well-designed and provide value. It can be a great way to increase engagement with your app. If used properly, they can help promote your app and provide value to users. 

However, push notification statistics also show that if misused, they can quickly become annoying and cause users to delete the app. It’s important to carefully plan how to use Push Notifications and make sure that the user experience remains positive.

 To send rich push notifications to your customers, and know more about them, schedule a free demo with us.

FAQs

1. What are Push Notifications?

Push notifications are short pop-up messages sent from a mobile app to a user’s device that appear even when the app is not open. 

2. What is approximately the average open rate of push notifications?

The average open rate is 7.8%. However, the answer to this question is easily debatable, as it can range from as little as 0.2% to as much as 80%. (Omnikick)

3. How many apps use push notifications?

Less than 50% of mobile apps use push notifications, according to Appfigures, which is a massive opportunity for developers and segment growth.