Personalization is the need of the hour both for the customers and the e-commerce marketers. How wonderful it would be if the customer arrived at your website and its content changed automatically as per the customers’ interests and preferences. Marketers can begin with this trend and attain more conversions.
You can optimize your brand and provide a personalized experience to your customers. Many businesses are using data collection methods such as CRM to collect customers’ data. It, in turn, helps you to customize your shopping experiences. If you have still not used such methods, worry not, we have some reliable personalization statistics that could help you create effective strategies.
Read this blog to know more about the personalization stats and how important it is to personalize your marketing channel.
But before that, let us know the core concept of Personalization:
What is personalization?
You have to keep in mind that you can only practice Personalization if you have customer data to segment buyers. Segmentation and Personalization go hand in hand. Once you segment the buyers based on different factors such as their age, geographical location, wants and needs, and behavioral traits.
Such segments are driven by data based on the customers’ purchasing history, their demographic factors, their intents, and other insights. The aim is to create personalized campaigns or catch the buyers’ attention through website personalization.
BENEFITS OF PERSONALIZATION
1. Enhance engagement rates :
If you personalize the website, there are higher chances of users spending more time than usual on your website. It’s a psychological pull towards getting attracted to the content that aligns with our relevant needs. It is the RAS filters of the brain that push the brain to pay attention to certain things.
For example – If a customer has clicked on a product but did not buy it. You can fetch his attention by targeting offers related to that product. Another way is to suggest to him the topics related to that product to influence his decision.
2. Strengthen relationship with customers :
Personalization initiates a relationship between you and your customers. It is like a one-on-one interaction with the customer, even if you do not face to-face. You can simply identify the source from where the user lands on your website, then send him a welcome message that aligns with his needs.
3. Financial benefits of Personalization:
It lets you attain conversion rates at much higher rates such as You can engage users with a catchy CTA such as “Deal of the Day.” You can create urgency in the campaigns with the tagline “Offer till midnight only.” You can increase your average order value through cross-selling activities.
4. Lowers the acquisition costs :
You can easily retain older customers and bring them back to your website with Personalization. It hence lowers all the acquisition costs of engaging new customers and begins the whole process of engagement again.
Personalization Statistics You Need To Know
In the above section, we have already discussed the benefits of Personalization, which shows its importance in our business. Below are some of the key statistics that depict the importance of Personalization and help you make decisions.
1. Email Personalization Statistics
- Personalized emails have an open rate of 15% higher than non-personalized emails.
- Personalized emails have a click-through rate 17% higher than non-personalized emails.
- Personalized emails have a conversion rate of 20% higher than non-personalized emails.
- 74% of customers become frustrated when their email communication experience isn’t personalized.
- 63% of people in one survey said they never respond to non-personalized emails.
- Marketers typically see a 20% increase in sales revenue when their email campaigns are personalized.
- 65% of email marketers say dynamic content is their most effective personalization tactic.
- Segmented, targeted, and personalized emails generate 58% of all revenue.
- Personalized emails deliver 6x higher transactional rates.
- Personalized email marketing generates a median ROI of 122%.
- 45% of marketers say they use highly personalized targeting, 13% use segmentation for different audiences, 31% claim that they use basic segmentation (2-5 criteria), and 53% do not target at all.
- 58% of revenue is generated thanks to segmented and personalized emails.
- 62% of marketers say that personalization is the most effective technique.
- 48.8% of marketers say they use dynamic content in their email campaigns.
- Dynamic content can increase click-through rates by up to 300%.
- 75% of consumers are more likely to click on a link in an email if the text is personalized.
- 76% of consumers say personalized messages were essential in enhancing their consideration of a brand, and 78 percent said such communication made them more willing to repurchase.
- 37 percent of customers said that firms delivering more personalized suggestions based on their interests would make for more engaging emails.
- 71% of customers would affect their choice to interact with emails based on personalized experiences.
- Marketers reported a 760 percent increase in earnings from segmented email marketing efforts.
- 96 percent of businesses believe that personalization is essential to email marketing success.
- Personalized emails are 20% more likely to be opened and 15% more likely to be clicked on than non-personalized emails.
- Personalized emails can increase customer lifetime value by up to 15%.
- Personalized emails can help you reduce churn by up to 5%.
- Personalized emails can help you increase sales by up to 10%.
2. B2B and B2C Personalization Statistics
- B2B marketers who personalize their emails see a 14.3% increase in open rates and a 10.5% increase in click-through rates.
- B2C marketers who personalize their emails see an average open rate increase of 10% and a click-through rate increase of 15%.
- 72% of B2B buyers are more likely to do business with a company that personalizes its communications.
- 80% of B2C consumers are more likely to do business with a company that personalizes its communications.
- B2B marketers who use dynamic content in their emails see a 15% increase in click-through rates.
- B2C marketers who use dynamic content in their emails see a 20% increase in click-through rates.
- 60% of B2B marketers say that personalization is the most important factor in email marketing success.
- 55% of B2C marketers say that personalization is the most important factor in email marketing success.
- 91% of B2B marketers say that they plan to increase their use of personalization in the coming year.
- 87% of B2C marketers say that they plan to increase their use of personalization in the coming year.
- 96 percent of businesses believe that personalization is essential to email marketing success.
- Personalized emails are 20% more likely to be opened and 15% more likely to be clicked on than non-personalized emails.
3. Content Personalization Statistics
- Personalized content has a 20% higher click-through rate than non-personalized content.
- Personalized content has a 15% higher conversion rate than non-personalized content.
- 74% of consumers are more likely to do business with a company that personalizes its content.
- 67% of consumers say they are more likely to read content that is personalized to them.
- 53% of consumers say they are more likely to click on a link in content that is personalized to them.
- 44% of consumers say they are more likely to share content that is personalized to them.
- 60% of marketers say that personalization is the most important factor in content marketing success.
- 55% of marketers say that they plan to increase their use of personalization in the coming year.
- The most common personalization techniques used for content marketing are using the recipient’s name, location, and interests.
- You can also personalize your content by using the recipient’s purchase history, behavior, and demographics.
- It’s important to test different personalization techniques to see what works best for your audience.
- The more personalized your content is, the more effective it will be.
- Personalized content can increase brand awareness by up to 20%.
- Personalized content can increase customer engagement by up to 50%.
- Personalized content can increase sales by up to 10%.
4. E-commerce Personalization Statistics
- 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience.
- 83% of consumers are willing to share their data to create a more personalized experience.
- Personalized product recommendations can increase conversion rates by up to 30%.
- Personalized pricing can increase average order value by up to 10%.
- Personalized marketing campaigns can increase click-through rates by up to 20%.
- Personalized customer service can reduce churn by up to 50%.
- The average ecommerce customer spends 2.6 times more on personalized products and services.
- Personalized e-commerce experiences can increase customer lifetime value by up to 30%.
- 91% of e-commerce marketers say that personalization is important to their business.
- 80% of e-commerce marketers say that they plan to increase their use of personalization in the coming year.
4. Website Personalization Statistics
- 75% of customers are more likely to shop with a brand that personalizes its website.
- 67% of customers say they are more likely to purchase from a website that remembers their preferences.
- 57% of customers say they are more likely to stay on a website that personalizes its content.
- 53% of customers say they are more likely to return to a website that personalizes its recommendations.
- 44% of customers say they are more likely to share a website that personalizes its experience.
- 60% of marketers say that personalization is the most important factor in website success.
- 55% of marketers say that they plan to increase their use of personalization in the coming year.
- The most common personalization techniques used for website personalization are using the visitor’s location, interests, and purchase history.
- You can also personalize your website by using the visitor’s behavior, demographics, and device.
- It’s important to test different personalization techniques to see what works best for your audience.
- The more personalized your website is, the more effective it will be.
- Personalized websites can increase conversion rates by up to 20%.
- Personalized websites can increase customer engagement by up to 50%.
- Personalized websites can increase sales by up to 10%.
- Personalized websites can create a competitive advantage for your business.
5. Mobile Personalization Statistics
- 72% of consumers expect brands to personalize their mobile experiences.
- 52% of consumers are more likely to do business with a company that personalizes their mobile experience.
- 50% of consumers are more likely to purchase a mobile app that remembers their preferences.
- 45% of consumers are more likely to stay on a mobile website that personalizes its content.
- 40% of consumers are more likely to return to a mobile app that personalizes its recommendations.
- 35% of consumers are more likely to share a mobile app that personalizes their experience.
- 67% of marketers say that personalization is important to their mobile marketing strategy.
- 56% of marketers say that they plan to increase their use of personalization in their mobile marketing strategy in the coming year.
- Personalized mobile experiences can increase conversion rates by up to 20%.
- Personalized mobile experiences can increase customer engagement by up to 50%.
- Personalized mobile experiences can increase sales by up to 10%.
Conclusion
After looking at all the personalization statistics, it is evident that Personalization is not just a bonus discount to the consumers. Still, it is a foundation on which you can form decisions and sound marketing strategies.
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