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Are you searching for an online survey tool that allows you to gather relevant feedback from the customers in minutes by creating, running, and interpreting surveys? With enriching and revolutionary technology, creating surveys have now been a cakewalk for marketers.
But you shall always determine the right software tool so that you could automate the petty tasks and focus on the tedious ones.
Read this blog to know about online survey tools, their different types, and their key features.
On the one hand, there were lots of costs and tiresome work involved in creating surveys and doing market research on it. Today’s technology has vanished away from the worries and marketing costs involved in paper and printing.
Now the online survey tools own the capabilities to automatically do all the manual tasks, leaving no stone unturned.
Let’s see the features of online survey tools :
Survey types depend upon the business type. Whether you own an e-commerce business or a digital marketing business, it depends on your business’s nature.
Below are some of the survey types :
Ecommerce sites most commonly use these types of surveys. They play an important role in asking the users why they leave the site without performing any action. In case they have added the product to the cart but did not buy the product. You can ask them what you shall improve in your product or the customers’ specific needs & requirements. Cart abandonment surveys can help you raise the dipping rates in your Key performance indicators, i.e., the cart abandonment rates
Customer feedbacks make you more confident about the services you are offering and lead to renewal in your policies and products. You can test the expectations of the customers about your product line through these survey types. You can also implement feedback surveys for your finished products to watch out if the resellers are selling optimal solutions for the customers.
These survey types prove grateful for the marketing departments, as they are the ones who are responsible for creating powerful strategies for your company. Implement these survey types to determine what features you must make to satisfy the customers.
The following survey type is useful for your customer service team to know what glitches customers face and what you must change to provide satisfactory services to the customers. The customer service team lays the company’s foundation and if you do not give better services to the customers, your company image can affect or tarnish.
The key features of online survey tools can vary upon the type of surveys you incur or require for your business. But certain features are omnipresent in survey software.
Below are some of the examples of the same :
You can display a survey on your website, via email, or on a social media page that your company can host.
You can use branch logic methods to simplify the process of customer feedback. The skip logic method lets the user choose an option, and accordingly, you can ask the users further questions. For example – You can ask the users: What product did they purchase on your website? If they answer YES, you can further ask how their experience was. If they answer “NO,” you can skip the step.
Segmentation is quite an essential & vital feature so that you can target only a particular set of audiences. For example – You can show a survey to a segment with a specific lifestyle or specific choices, as you can procure better results from that segment regarding your product.
You shall opt for a survey tool that allows you to create different questions and a useful survey for your respondent :
The survey tools allow you to choose an appealing design or template for your survey. You can customize the survey as per your convenience, select different types of questions and topics. At the same time, create your question types as well.
As we said above, you can customize your survey by updating colors, font sizes, and other features. It will give you more respondents. If the design is dull and uninteresting, respondents won’t even look at it.
If you line up one question after the other, it will affect the respondents’ responses. This feature will allow you to remove the bias and present random questions to the users not to feel bias when they respond to the questions.
You can have survey analytics by looking at the graphical view of the users’ responses and impressions. View how the respondents have answered the questions, what their responses mean. The best part of the online survey tool is you can analyze everything in one integrated place instead of looking at the individual survey results.
The auto-save option helps you pull back from the same place where you left if you have faced any problem of a computer crash or freezing. It will save things as you create.
In case you want to change the layout of the questions if you are not satisfied with the earlier ones. For example, you have chosen an open-ended question format in a survey but want to change to multiple-choice questions later on. The survey tool will help you morph the questions.
NotifyVisitors allows you to take onsite feedback surveys based on customer behavior. You can increase your subscribers with tailor-made designer subscription forms.
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The next on our list of top online survey tools is Zonka Feedback. It has an intuitive interface that simplifies the creation and distribution of surveys. With this survey tool, you can embed surveys on your website, in your mobile app, send them in emails, and more.
Along with link surveys and embedded surveys, it lets you create feedback widgets like popups, bottom bars, feedback buttons, slide-ups, and more to capture customer feedback.
It is yet another famous name in the field of online survey tools. The system of survey monkeys is quite convenient and easy to use. You can embed surveys easily as well. You can get the free version of the tool with features – light theme, customization, and ready-made templates.
Google forms are yet another remarkable feature of google forms. See some of its unique features: You can create unlimited surveys with lots of themes and options. You can add images, videos, and collaborators. The incredible thing about Google Forms is they are 100 percent free of cost.
These were some of the powerful online survey software or tools which allow you to create and customize surveys to attain relevant feedback.
FAQ’s
Online survey tools help you gather feedback from your target audience quickly. They are also cheaper, more precise, quick to analyze, easy to use, flexible, and generate honest responses.
Brands and businesses often use online survey tools for conducting cart abandonment surveys, product feedback surveys, market research surveys, and customer feedback surveys.
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