Unlocking the Secrets to High Conversions" - Take your email marketing to the next level with this ebook, which covers advanced tactics such as segmenting your email list, optimizing your email design, and personalizing your messaging.
The first milestone that most businesses want to achieve is to get a user to sign up for their services. After signup what you need to do? This will make your brand reach the next milestone that the brand needs. Onboarding emails will help your brand to be successful.
It is not just about sending a welcome email. It is a process that needs to be followed. To create an effective onboarding email, in this blog we have discussed a few tips that can help you out.
Onboarding emails are the emails that a brand sends right after a customer signs up or makes a purchase. These emails educate new customers about the key features, services, and products of the brand. It is like a first interaction with the customer to give them a better customer experience.
Customer experience (CX) is very important for brands therefore, Onboarding emails play an important role in it. It shows users that the brand understands their pain points.
Here are some points that will help you to understand why onboarding emails are important:
Onboarding emails are sent to educate the customer about the brand and product. Creating an effective onboarding email series will boost your conversion rates. It will help your brand in familiarising users with your product/services and get the most benefits from it and get a better experience.
To create it here are some points that we discuss which are as follows: –
Here are some best practices for creating successful onboarding email campaigns:
Here are some templates that you can use for onboarding emails: –
Welcome to [COMPANY NAME]
Hi [FIRST NAME],
Thanks for signing up with [COMPANY NAME]. Our mission is to [COMPANY MISSION/PRODUCT VALUE PROPOSITION].
With your new [COMPANY NAME] account, you’ll get:
[TOOLS] [BENEFITS] [CUSTOMER SUPPORT]Please make sure to complete your profile and add your [CUSTOMER PREFERENCES] so we can send you content and resources that will help you get started.
We recommend new customers check out the following resources:
[BLOG POST] [EBOOK] [VIDEO]For any customer support, reach out to us via phone [NUMBER], email [ADDRESS], or live chat [CLICK-TO-CHAT].
Follow us on [SOCIAL LINKS] to get the latest updates!
Make sure to say thanks and give feedback! For that, you can use this sample email to thank you for onboarding.
Hi (Recipient’s name),
I appreciate the time, effort, and investment you’ve put into the onboarding process. All the information and support have made me feel at home here quicker than I thought possible.
I just wanted to share my positive experiences with you.
Thanks,
(Your name)
Use this email template if you have a large customer base or success stories that can highlight your tool’s value.
Hey [Name]!
[Start with social proof and help the user identify with the audience]If you’re anything like the other 25,000+ [Product] customers, you’re a [empathise with the audience and show you understand them] busy creator with not a lot of spare time on your hands.
That’s exactly why we built [Product]: [stress benefit] to make selling your digital products easy.
[Set expectations for the trial]For the next few days, I’ll be walking you through how you can make the most of [Product], including some tips on how others are putting [Product] to use in their businesses.
[Offer the shortest path to value for the user]We can also migrate your content and import your contacts for you, so just let me know if you’d like us to get started on that.
Talk to you soon.
The goal of this email is to get a user on a call. Especially important in high-touch onboarding.
Hey [Name],
This is [Your name], CEO at [Product]. I might not know you personally yet, but I’m pumped that you’re here!
I noticed that you signed up for [Product]. and I’d like to personally thank you. It means a lot to us. 🤗
The quickest and easiest way to get started is to get a 1:1 demo of [Product] with me.
[Explain why they should book a call with you.]We found that people who jump on a call with us will get started 3 days faster than the rest, and get 40% more leads in their first campaign. I’d also love to show you how some of our customers already use [Product] to [get the biggest benefit].
Talk soon
[Your name]These are some examples that will help you to create effective onboarding emails and make you understand about how to create them. They are as follows: –
Adding a personal touch to the email will make your recipient feel important. Addressing the recipient with a name will get their attention. This will help you to connect with your customer easily. It should be friendly and should not be like a sales pitch only.
For a successful onboarding email start it with a confirmation email. It is important to ensure that your subscribers are real people and email addresses are legitimate.
Just manage a simple and short message in the onboarding email as it does not look over or salesy. Try to use an eye-catchy yet simple design. Take a look at the below example from Flow.
Show them the next step that they should take. Guide them about the product or what they gain from it.
CTAs grab your customers’ attention and motivate them to take action. To create a perfect CTA, you need to use appropriate text and images to improve its effectiveness. To help customers see what they can do with it, emphasise the benefits of what you offer rather than the features.
Giving rewards to your customers will encourage them to engage more. A congratulatory message or reward will uplift their decision. It gives them a sense of achievement and honor.
Onboarding is a process that will help you to provide a better customer experience. It will increase the conversion rate as it builds a strong connection between the brand and the customer.
You always need to improve it as the market is ever-changing as well as a customer also grows with technology. The tips and examples here will give you some insight into how to create an effective onboarding email campaign.
Onboarding emails are the emails that a brand sends right after a customer signs up or makes a purchase from you.
Here are some points that will help you to understand why onboarding emails are important: –
Creating an effective onboarding email series will boost your conversion rates. To create it here are some points: –
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