13 Best Omnisend Alternatives & Competitors 2024 [Free & Paid]

Marketing automation tools automate repetitive marketing tasks, boost your efficiency, save time, ensure better alignment between marketing and sales, eliminate human error, and facilitate achieving better results. 

One of the tools used for marketing automation is Omnisend. Though it enhances targeting, automates sales, and syncs your brand messages across multiple touchpoints, it has its downsides as well.

The foremost drawback of Omnisend is its explicit inclination towards the needs of e-commerce businesses alone. This makes it difficult for businesses in other niches unable to benefit from its wide range of features. Other demerits of this tool are limited email templates, lack of niche-specific themes, etc. 

This blog, therefore, presents 13 of the best Omnisend alternatives for those who are looking for them.

13 Omnisend alternatives Worth Switching to in 2024

Here are the 13 best Omnisend alternatives along with their features, and pros. So, let’s dive in. 

1. NotifyVisitors

NotifyVisitors is the best Omnisend alternative. That’s because, unlike Omnisend, which facilitates marketing automation across email and SMS alone, our platform also integrates Push notifications, WhatsApp, lead forms, surveys, and more. Besides, the marketing experience we deliver is omnichannel instead of discrete multi-channel episodes. 

What’s more, we ensure highly personalized experiences facilitated through advanced segmentation features and real-time analytics. You can set triggers to automate campaigns that interests each user segment. You also get access to tools for building your subscriber list, taking onsite surveys, and more. 

Features:

• SMS marketing 
• Email marketing
• Push notification marketing
• WhatsApp marketing 
• Lead forms
• NPS
• Omnichannel experience
• Third-party integrations
• Email Templates
• Customization
• Marketing segmentation
• Personalization
• Automated campaigns
• Real-time analytics

Pros:

• Our software seamlessly integrates with many third-party platforms and tools that you may currently be using.
  
  
• It thoroughly syncs data across different marketing mediums to deliver an omnichannel experience. 
  
  
• We offer a free product demo. 

Usability: NotifyVisitors is an easy-to-use omnichannel marketing automation software. 

2. Mailgun

The next candidate on our list is Mailgun. It’s a cloud-based email marketing platform. It lets you create attractive emails with its email builder. You can also track the performance of your campaigns in terms of delivery, bounce, open, and click rates. It also finds the best time of the day to send your emails. 

Features:

• Email marketing
• Segmentation
• Personalization 
• Automatic email parsing 
• Email validation
• Email deliverability services
• Inbound routing
• Tracking
• Reporting 

Pros:

• Its robust email validation feature is its most vital pro.
  

Usability: This marketing automation software is easy to use. 

3. GetResponse

Getresponse is the next software on our list of Omnisend alternatives. It facilitates targeted messaging via its email automation. You can grow your subscriber base with its lead generation and list-building tools. 

Features:

• Email templates
• Free images and GIFs
• High deliverability
• Email marketing automation
• List building
• E-commerce marketing 
• Autoresponders
• Transactional emails

Pros:

• Its best pro is that it offers many original email templates.  

Usability: This Omnisend alternative is easy to use.  

4. Pabbly

Pabbly is an intuitive email marketing automation platform with high-end features. It has an email validation feature that regularly verifies the email ids on your subscriber list and removes the invalid ones. Another advantage is that you can send transactional emails seamlessly. 

Features:

• Email marketing
• Developer API integration
• Email list-cleaning
• Templates
• Form Builder 
• Drip automation
• Autoresponder

Pros:

• Its topmost advantage is its “Email verification” that lets you have a valid email list.

Usability: This Omnisend alternative is easy to use.  

5. Mailchimp

Mailchimp is another marketing automation software with which you can craft, send, and evaluate email and ad campaigns. It integrates with plenty of third-party apps and tools. Your campaigns can be fine-tuned to suit each user’s online behavior. 

Features:

• Marketing automation
• Email marketing
• AI/Machine Learning
• Segmentation
• Templates
• A/B testing
• Abandoned cart rescue
• Transactional emails
• Real-time analytics

Pros:

• Its best pro is that it integrates with many third-party software and platforms.
• Reports are easy to comprehend. 

Usability: This Omnisend alternative is easy to use.  

6. EngageBay

EngageBay is the next candidate on our list. It integrates marketing, sales, CRM, and customer support. You can generate leads, connect with them via email, engage them on social media, automate your marketing effort, and more using this tool. 

Features:

• CRM
• Email Marketing
• Customer Support
• Marketing automation
• Social media management
• Segmentation
• Workflow automation builder
• Lead Scoring
• Predictive lead scoring

Pros:

• The topmost pro for this software is its widespread functionality.

Usability: This Omnisend alternative is moderately easy to use.

7. Campaign Monitor

Campaign Monitor is user-friendly email marketing software for sending attractive and well-personalized emails. Delivering targeted content is enabled by engagement-based segmentation. This platform also encompasses social media marketing. 

Features:

• Email marketing
• Social media marketing 
• Lead gen forms
• Popups 
• Automation
• Templates
• Free image gallery
• A/B testing
• Segmentation
• Integrations
• Transactional emails 
• Real-time analytic reporting 

Pros: 

• This Omnisend alternative facilitates straightforward automation. 

Usability: This Omnisend alternative is easy to use.  

8. AWeber

AWeber is an email marketing tool that provides you with access to Canva, a free photo and video editor. So, you can come up with well-designed emails. Besides, the tool also facilitates high email deliverability. You also get to connect with customers and prospects through landing pages, web push notifications, and signup forms.  

Features:

• Landing page builder
• Signup forms
• Email marketing
• Web push notifications
• Editable email templates
• Segmentation
• Marketing automation
• Analytics

Pros:

• You get access to the email template library.
• Because of its tie with Canva, the emails you craft are professional-looking. 

Usability: This Omnisend alternative is easy to use.  

9. ConvertKit

ConvertKit is the right email marketing automation platform for e-stores selling creative digital products such as music, artwork, photography, etc. It has features for observing user actions and accordingly tagging them.

Features: 

• Mobile responsive
• Email marketing automation
• Form Builder
• A/B testing
• E-commerce Integrations
• Autoresponders
• Analytics
• Concierge migration
• Engagement Scoring 

Pros:

• ConvertKit facilitates creating any number of signup forms. So, you can have a signup form created for every content asset and incentive you have on your e-commerce site. 

Usability: This Omnisend alternative is easy to use.

10. Marketo Engage

Marketo Engage is a platform that lets you automate marketing campaigns and customer journeys. It allows you to organize your lead management and enable cross-channel engagement. Its revenue attribution helps you identify and focus on those channels that bring you more revenue.  

Features:

• Email marketing automation
• Lead management
• Event marketing
• Webinar marketing
• Visual email builder
• Advanced personalization
• Revenue attribution
• Integrations

Pros:

• Its powerful reporting helps you recognize your high revenue-generating channels so that you can focus on those.

Usability: This Omnisend alternative is easy to use.  

11. Benchmark

Benchmark is an email marketing tool suitable for small businesses, midsize businesses, freelancers, public administrators, and non-profits. It offers many mobile-responsive email templates, which you can edit completely. Its website builder enables publishing your landing pages to your subdomain.

Features:

• Email marketing automation
• Lead generation
• Surveys 
• Landing page builder
• Integrations
• Mobile-responsive templates
• Smart Content
• Analytics

Pros:

• With its pre-send testing, you can test out and preview your email before sending them out.

Usability: This Omnisend alternative is easy to use.  

12. Moosend

The last but one candidate on our list is Moosend. This email marketing and marketing automation platform offers automation, landing page forms, templates, lead gen forms, segmentation, product recommendations, and more. It lets you build workflows and monitor website activity for automating your marketing. 

Features:

• Editable email Templates
• Lead scoring
• Lead gen forms
• Conditional triggers
• Workflow templates
• Integrations
• Segmentation
• Real-time reporting

Pros:

• Its real-time reporting facilitates fine-tuning of campaigns. 

Usability: This Omnisend alternative is easy to use.

13. SharpSpring

SharpSpring is the final candidate on our list of Omnisend alternatives. It encompasses marketing automation across email and social media and covers sales automation and CRM. Its content calendar is a useful tool for scheduling your social media posts and marketing campaigns.   

Features:

• Email marketing
• Web Tracking
• Social media marketing
• Landing page editor
• Integrations
• Content calendar
• Retargeting
• Lead scoring
• Reporting 

Pros: 

• Its marketing automation can be designed to consider diverse customer journeys

Usability: This Omnisend alternative is moderately difficult to use. 

Conclusion

We’ve shared 13 of the best Omnisend alternatives in this blog. Hope you find the right tool for your brand from among them. The right one should have all the features you’re looking for and be within your budget. We invite you to try NotifyVisitors for free to know whether it suits your needs!

FAQs

1. What are the major disadvantages of Omnisend?

Omnisend has several disadvantages, the foremost of which is its explicit inclination towards the needs of e-commerce businesses alone. For, this makes it difficult for businesses in other niches to benefit from its wide range of features. Its other drawbacks are limited email templates, lack of niche-specific themes, etc. 

2. What is the best alternative to Omnisend?

NotifyVisitors is the best Omnisend alternative. That’s because it’s it integrates Whatsapp marketing as well (while Omnisend offers only marketing across email, text, and push notification), delivers an omnichannel experience, and offers advanced marketing features.  

3. How do I know whether NotifyVisitors would best fit my business?

If you wonder whether NotifyVisitors would be the right product for marketing your business, please take its free demo. After that, you can consider taking up the 14-day free trial. 

Also Read:

• How to Choose Email Marketing Software for Your Business?
• 19 Best eCommerce Email Marketing Software
• 17 Free Email Marketing Software & Tools [Compared]
• 6 Advantages of Email Marketing you Should Know
• Top 15 Benefits of Email Marketing for Business