11 Omnichannel Marketing Examples to Watch Out in 2024

In today’s rapidly evolving digital landscape, omnichannel marketing has become a crucial strategy for businesses aiming to provide seamless and personalized customer experiences across various channels. To help you gain insights and inspiration, we’ve curated a list of 11 outstanding omnichannel marketing examples that showcase innovative approaches and successful implementations.

Whether you’re a seasoned marketer or just starting, these examples will provide valuable inspiration for enhancing your omnichannel marketing strategies in 2024.

11 Best Omnichannel Marketing Examples to Watch Out

1. Nordstrom

Nordstrom’s “Buy Online, Pick Up In-Store” service is a great omnichannel marketing example in eCommerce as it seamlessly integrates customers’ online and offline shopping experiences.

With this service, customers can effortlessly shop online and pick up their purchases at a nearby Nordstrom store on the same day, eradicating the wait time for shipping.

This offers customers a smoother shopping experience and prompts them to visit physical stores to make additional purchases. Moreover, Nordstrom’s free shipping and returns policy also facilitates the omnichannel experience.

With this, customers can do online shopping and get their items delivered directly to their doorstep, and if they want to return any items, they can do so either online or in-store. This offers a consistent and cohesive customer experience across all channels and touchpoints.

2. Nearly Natural

With a small team, Nearly Natural, a supplier of lab-grown plants, successfully created a solid omnichannel customer experience by using automation in its communication across marketing channels.

The brand’s strategy contained automated onboarding for new customers, using push notifications and emails to build a positive relationship. These welcome messages also showed discounts to prompt customer engagement across channels.

Natural used social media platforms like Facebook and Instagram to showcase its products and promotions. The brand cultivated a community of loyal followers by delivering engaging content and interacting with customers promptly.

The company also presented a live chat feature on its website, enabling customers to receive real-time assistance with their inquiries and purchases.

3. Proozy

Proozy is an online retailer based in Minneapolis. Its Shopify store offers a wide range of fashion products from well-known brands such as Michael Kors, Nike, and Under Armour. The company believes in delivering a personalized omnichannel customer experience and shows different ways to connect customers with sellers.

Proozy’s marketing system sends SMS based on their preferences to inform customers about new products. Social media-savvy customers can also join the Proozy Family Deals private Facebook group to get exclusive deals.

Proozy’s leads can shop in-store, get updates via SMS and browser push notifications, or visit the deals group on Facebook to see the best offers.

4. Starbucks

Starbucks has demonstrated itself as a leader in omnichannel marketing, largely thanks to its rewards app. This app provides a range of features for customers, such as easy access to the menu, sending promotions and updates using app push notifications, and the ability to manage and pay with a customer card.

What sets Starbucks apart is its constant customer experience across different platforms, whether it’s a desktop, smartphone, tablet, or web. The app is regularly updated in real-time to make sure that customers have a seamless experience no matter how they engage with the brand.

5. Lowe’s

Lowe’s Companies Inc. started a new augmented reality app, The Lowe’s Vision: In-Store Navigation, to enable shoppers to navigate their large stores easily and quickly. The app is developed to assist customers in locating products faster in their 112,000-square-foot home improvement stores.

By doing so, users can search for products and add them to a shopping list within the app. When they hit “begin navigation,” the app makes use of the phone’s camera and location to direct them to the products they require and take them to the exact shelf location.

This Lowe’s Vision Navigation feature is an ideal omnichannel marketing example that helps us understand how helping customers can help your business.

6. Sephora

Sephora is one of the best omnichannel marketing retailers because it combines online and in-store experiences well.

While in a brick-and-mortar location, the brand experience is consistent with beauty tips, informed salespeople, free makeovers, and products to try.

Online, customers can utilize their Beauty Bag accounts to track purchases, scan items while they are in the store, watch tutorials, keep a wish list and much more.

Delivering this experience to their customers helped this #1 beauty retailer earns approximately a 100% increase in mobile orders.

7. Rothy’s

Rothy’s shows eco-friendly shoes and accessories prepared from recycled materials, with a strong focus on building a seamless omnichannel marketing strategy for its customers.

Their approach focuses on delivering a unified customer support experience and a sustainable and hassle-free returns and exchange process.

Customer conversations were stored as separate tickets, leading to inefficiencies as agents required a complete view of a customer’s history across channels.

Since they adopted customer support, Rothy’s agents can now have a customer’s complete conversation history on a single timeline. That leads to faster, more efficient customer support on any channel, enhancing the overall customer experience.

8. Zumiez

Zumiez has established itself as an expert in omnichannel digital marketing and has reserved the top rank in Total Retail’s “Top 100 Omnichannel Retailers” report for 2017.

They achieved 100 points across 7 criteria, including delivering an omnichannel experience. The apparel retailer allows customers to easily switch between channels, such as purchasing online and picking up in-store, accumulating loyalty points across all channels, showing multiple ways to contact customer service, and even providing more than one way to return merchandise.

9. Singapore Airlines

Not only retailers (or e-tailers) can become masters of omni-marketing channels, but aviation businesses can also become masters of it. Singapore Airlines is one of the best omichannel marketing examples by offering a seamless experience to its customers.

They have always been applauded for their innovation and have been building a powerful, customer-oriented omni experience for a while.

This flagship airline associates with AOE-integrated airports and shopping malls by integrating online and offline experiences. With this association, customers can effortlessly shop, pre-book, improve in-flight options and acquire real-time loyalty.

10. Value City Furniture

Value City Furniture has effectively executed omnichannel marketing campaigns and digital marketing techniques by addressing the common issue encountered by customers who prefer to shop online but still want to physically inspect the furniture before making a purchase.

Their solution is an “Easy Pass” platform that enables customers to make a shopping list online and visit a nearby physical store to check the furniture in person. The sales team can then pull up the customer’s list and display the furniture in real life.

While in the store, customers can also build a wish list in their shopping cart and access extra product information online. As a result of this innovative approach, Value City Furniture was able to improve its overall shopping engagement by 55%.

11. Bank of America

Omnichannel marketing is usually associated with e-tailers, but it’s becoming increasingly necessary in all industries. Fintech companies such as Fintechzoom, in particular, must deliver a seamless customer experience across all channels, including physical branches, online platforms, and ATMs.

Bank of America has pioneered omnichannel banking, offering customers free Wi-Fi and tablets for in-branch transactions.

Recently, they introduced a “Robo-branch” initiative, which lets customers solve their issues with a machine instead of waiting for a teller. This innovative solution has the same level of service and experience as an in-person interaction.

Conclusion

In conclusion, the omnichannel marketing landscape continues to evolve, and staying ahead of the curve is essential for businesses looking to create impactful customer experiences. These omnichannel marketing examples we’ve explored in this blog demonstrate the power of integrating diverse channels to deliver cohesive and personalized interactions with customers.

By drawing inspiration from these examples and adapting their principles to your unique business context, you can position yourself at the forefront of omnichannel marketing excellence in the year ahead.