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Whenever a person has to make an important decision, that person consults with their family members and friends. People also search or do surveys for the feedback of other people if they are making decisions on buying a house or car, searching for a job, booking hotels, etc. If you are running a company then it is important to know the experience of customers with your company or brand. In today’s time, companies are concentrating more on customer feedback than products.
To know the customer’s experience and their feedback, companies need to communicate with them. For this, the best method is to do surveys and ask the customers about their experience, their needs, and the problems they faced during their market journey. To calculate or evaluate that Net Promoter Score comes as a solution. Net Promoter Score (NPS) measures the customer’s loyalty towards the brand or company. These NPS Statistics show the customer’s loyalty and give an insightful view of how the customer will like the brand for a recommendation.
The Net Promoter Score is a method to calculate customer’s experience based on surveys. Technically Net Promoter Score is a metric to compute customer loyalty. In 2003, Fred Reichheld introduced it. To understand it simply it is
Net – the difference between views whether good or bad.
Promoter – to give a view about something whether good or bad
Score – the value of something in numbers.
By combining these three words, you will know the NPS (Net Promoter Score) of your company or brand with customers’ views. NPS will show you whether the customer promotes or refers to your brand to others or not. It shows the customer’s loyalty to how likely they would refer to your brand to get you a new customer. It measures customer loyalty by identifying them as detractors, passives, and promoters of your brand. Calculating Net Promoter Score is easy, you calculate your customer NPS easily with a simple survey with a simple question: –
How likely are you to recommend our products or services to people? rate on a scale from 0-10.
Now you have to divide the responses of customers into three segments:-
To know the NPS you simply need to subtract the promoters’ percentage from the detractors’ percentage. NPS survey tools are a are useful and this is good method for companies to measure their performance.
With time, companies have understood the value of customer experience and started focusing on customer feedback. By doing research with companies on Net Promoter Score or as shown in this NPS Statistics they know the importance of NPS.
Click for an elaborative guide to Net Promoter Score Calculation
Here are some interesting about NPS statistics:
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