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Push notifications make one of the most effective ways of digital marketing. These have the potential to urge users to check immediately rather than struggling to seek attention amidst other messages in an inbox.
However, users receive numerous push notifications each day, and the duration for grabbing their attention is much lesser.
So, it would be best if you got your mobile push notifications right. Those have to be very relevant, highly personalized, and timely.
This blog presents you with 12 types of mobile push notifications to attract the users’ attention and entice them to engage. Choose from these to find the most suitable ones for your content, product, and audience.
Many mobile users prefer geographical location-based push notifications (34%), says Localytics, based on one of its studies. This is because users who are already outside might like to use your offer or discount on their way. Knowing where your users are and responding on that basis tells them that you are looking for them.
It also adds value to the user. Rather than asking them to go out of their way to engage with you, you are making use of their convenient time to create an opportunity. This also would give them a reason to download your app.
This geo-location-based mobile push from Neoshop, a boutique that sells startup-made products, is an ideal example. It is personalized in that it bears the user’s first name, and it informs him that there is a shop in his vicinity where he can use his accumulated credits.
Deliver valuable, timely information to your users through these types of mobile push notifications. Depending on your mobile app’s niche and your bond with individual users, you can send relevant information.
It can range anywhere from info updates and alerts about your app or breaking news from the world around.
Such notifications ensure a better app experience and is hence appreciated by users. If such notifications are relevant to real-life situations, users find those more useful. For example, reminder notifications for an event, info about local traffic, weather updates, etc.
Your users would appreciate some motivation from your end. You can encourage a user to take action. Depending on your app’s niche, the Call-To-Action (CTA) may vary.
For a travel app, it can be making them book a vacation at a resort; for a grocery delivery app, it can be getting them to place an order, and for a music app, it can be getting them to listen to a song.
The call can be driven with a special offer or discount. When your CTA is clear, its tendency to drive action increases and its likelihood of being swiped away is reduced.
Further, CTA notifications promote app usage rather than mere app opens. Another plus is that these notifications provide deeper insights into users to interact with your marketing messages.
Alert notifications are those notifications that alert users of when something that directly relates to the user occurs. For instance, when someone shares their post or comments on it, likes their photo or comments on it, etc. Users would appreciate such alerts as people love to know how people respond to social media activities instantly.
Push notifications about the status of orders placed at e-commerce stores add value to users. These let customers know whether their order has been confirmed, dispatched, delivered, or cancelled.
Users appreciate receiving such notifications and engage with these as they are eager to know their orders’ whereabouts.
Users also find other transactional notifications like welcome messages and password reset links useful. For such notifications, brands can include a link that redirects users to an in-app page where they can review more details of the transaction and product suggestions.
Personalization works wonders in mobile marketing. It will help if you put some effort into getting to know your user. This will tell them that you care about their benefit.
For this, you need to derive insights from analytical data and customize your push notifications accordingly. For instance, you can use previous purchases to send notifications recommending related products they might want to purchase.
Other than this, personalization can send users notifications when they are free to engage with them. Other forms of personalization include addressing users by their first name, sending the content of their interest, etc.
Studies show that personalizing notifications rightly can increase open rates by 800%.
Ecommerce stores would benefit from notifying users when a product they’ve been following is available once more in stock and when an upcoming product they’ve been seeking becomes available.
Keeping customers informed away when their favorite items are restocked increases sales and improves their loyalty toward you.
When they know that you will notify them of the desired item’s re-availability, they won’t be looking elsewhere for it.
So, gather the data of out of stock items, restock those, and start seizing sales that would otherwise be lost by swiftly notifying customers when items are back in stock.
Often users don’t mind giving their feedback or ratings for a brand or business. However, they need some prompting from your end to part with it unless they’ve had an awful experience with you.
When asked for a review or rating, most users who enjoy your services or products leave a positive review or rating.
Good app store ratings (ASO) can boost your app. So, make the feedback giving process as easy as possible for your users. Including a deep link to your notification can help you.
First, send the user a notification asking him if he likes your app or not. Only if he gives a thumbs up, redirect him to the App Store for giving a rating. If he gives you a thumbs down, direct him to a page where he can leave more informative feedback.
A catch-up notification is the notifications sent to encourage users to re-engage with your brand or app. For instance, the message can be an appreciation of the user for performing certain tasks using the app.
A health and nutrition app can send a message like, “Awesome, Mary! You’ve perfectly consumed your recommended calorie intake of 2000 calories today!”
This also relies on the user’s rapport with the app since they will associate these heartening moments and achievements using it.
A Catch-up notification can be sent for music apps, e-commerce apps, fitness apps, etc. With these notifications, you can remind users to stay engaged after they’ve moved away.
Recurrent push notifications are those notifications sent on a daily, weekly, monthly, or yearly basis. Daily notifications are sent every day at a preset time.
Weekly ones are sent on a particular day of each week, monthly ones are sent on a specific day of each month, and yearly ones on an anniversary or other preset date of the year.
For instance, Musx, a platform for easily discovering and sharing new music, sends weekly push notifications for the weekend’s top ten songs.
Ecommerce platforms can send weekly updates of new arrivals, news channels of that day’s news, and so on.
When there is an important change being made to your products or services, app, or features, brands choose to send them via push notifications.
These kinds of notifications attract the users as they are glad that they are notified. Further, these notifications also let them know that you care enough to inform them of the change.
The above given is Amazon’s push notification introducing its new package tracking feature. Do pay attention to how nicely they have crafted the notification, including why they have included the change and the purpose of the new feature.
Funny notifications never fail to grab the user’s attention. This is because these lighten the spirit and make the reader smile. Any brand could benefit from sending funny messages once in a while.
I hope you find our list of the top and most attractive twelve types of mobile push notifications useful. You need to wisely choose the message of your push notifications to engage and retain your users.
The golden rule to be followed is to send notifications in the manner you would like to receive them. Your notifications should be thoughtfully written and sent.
They should not be interrupting your users in their busy hours. They should be useful to them and motivate them.
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