Get More Leads and Sales: Download Our Essential Email Marketing Ebook Now!

Unlocking the Secrets to High Conversions" - Take your email marketing to the next level with this ebook, which covers advanced tactics such as segmenting your email list, optimizing your email design, and personalizing your messaging.

Download E-book
Progressive Web App

Look How Healthkart uses NotifyVisitors PWA to increase Conversion Rate

About the Client

HealthKart is India’s leading e-commerce and one-stop store for all health & fitness products. It’s a part of Bright Lifecare Pvt. Ltd. and a start-up of around 400 people. The company was founded by Prashant Tandon and Sameer Maheshwari in 2011. Healthkart using PWA for the best online experience.

 

Goals

  • Higher Conversion Rate

Challenge

Healthkart was in process to optimize their conversion rate. In order to achieve this, they decided to address their mobile users who wanted to make a purchase with limited Internet access. Also, those users who are interested in online services but did not have space on their mobile device for another mobile application.

Approach to the Solution

  • Implement NotifyVisitors PWA on HealthKart Mobile Site
  • Encouraged mobile site to add Healthkart to the home screen
  • Healthkart PWA is 90x smaller than Android application with the same functionality
  • Enables Offline Caching functionality

Results

  • 67.3% increase in conversion rate compared to previous Healthkart mobile site
  • 4x higher user visits as compared to the previous site (average time spent per session by a user is extended from 1.5 minutes to 3.7 minutes)
  • 40% of Page visits from PWA icon

Jack Harry

Share
Published by
Jack Harry

Recent Posts

Customer Retention Rate: How to Calculate and Improve It-2024

The customer retention rate is a crucial metric that reveals how well a business keeps…

2 months ago

7 Best Optimove Alternatives and Competitors in 2024

Optimove is widely regarded for its powerful customer data platform and relationship marketing capabilities. However,…

3 months ago

7 Best Lemnisk Alternatives and Competitors in 2024

Building a strong connection with customers is vital for any business to thrive in a…

4 months ago

What is AMP Email? How You can use it, Examples, Benefits, Results

Email marketing has always been an effective way for businesses to connect with their audience,…

4 months ago

In-App Nudges: A Key to Enhance Mobile User Engagement

Mobile applications are an essential tool for our day-to-day activities. Every user wants mobile applications…

4 months ago

7 Best Blueshift Alternatives & Competitors in 2024

Blueshift is a well-regarded customer data platform (CDP) known for its sophisticated AI-driven marketing solutions…

5 months ago