Unlocking the Secrets to High Conversions" - Take your email marketing to the next level with this ebook, which covers advanced tactics such as segmenting your email list, optimizing your email design, and personalizing your messaging.
A lead is a person or a firm that depicts some interest in your brand’s services or products. Acquiring new sales leads by generating the interest of potential customers is known as lead generation. It is one of the successful ways of running a business. It can help increase the sale of your services and products.
Lead forms are great tools that help you capture leads. These are online forms placed on your landing pages so that those visitors who are interested in your offer can opt into your mailing list. It collects info about them so that you can develop a business relationship with them.
This blog gives you a long list of lead form statistics and facts that tell you why you should not miss out on lead form from your digital marketing strategies in 2024.
Here are lead form statistics and facts related to leads, lead forms, lead generation, and lead management.
Here ends our long list of lead form statistics and facts. Looking at these, one can say that lead forms are effective and here to stay. To reap the benefits of using lead forms, businesses and marketers need to know what works and what doesn’t so that they can come up with successful lead forms.
It is crucial to format and design your lead form in the right way to increase your conversion rates. So, read on to learn the five most vital components of effective lead forms.
As you are well aware, lead forms are positioned on a landing page. Ensure that it is placed above the fold (on the top half of the web page) on the landing page. This way, its visibility will be increased. So, your viewers will be able to find it easily without manually scrolling down the page.
Further, to ensure that your offer is the main appeal of your lead form, you can put a picture of your offer next to the form. This will act as a pleasing reminder of what the visitor will get in return for parting with details about himself.
Your form’s length is a crucial design factor that determines the quality and quantity of the leads you generate. By having a shorter form, you can generate more leads as more people will be ready to fill it out.
But by having a longer form, you will get better quality leads. This is because only those people who are willing to fill out more forms fields and part with more details about themselves and what they are interested in. So, shorter forms bring more leads, and longer forms bring fewer but better quality leads.
Therefore, the ideal length of your form should strike a perfect balance between gathering sufficient information and not demanding a lot of information that they’re not ready to part with.
You need to know what and how much information you should ask for. Aim at gathering sufficient details to enable you to both qualify and contact the lead. And refrain from asking for loads of details that make them feel exhausted and exit your page.
Your lead-qualifying fields should be questions and forms that will help you determine the strength of the lead. That is their likelihood of becoming your customer. So, these can include fields like website, company, job role, and the number of employees; and questions that help you determine their need for your services and products.
Your contact fields should be those asking for their name and email address. These will help you follow up and take them through the sales funnel to make them your customers.
Security is one of the biggest concerns of people while filling out forms. Most of them experience some kind of uneasiness when they are asked to part with sensitive information online. You need to let your visitors know that their information will be safe with you.
For this, you should have your privacy policy link near the field where visitors are expected to provide their email id. You also need to display your logo and some kind of third-party security certification, guarantee seal, or authority endorsement around this area.
Also, ensure that your site looks credible. This will reduce the potential friction that your prospects face while filling out your form.
The final component of your form, which the prospect has to press to send it to you after its completion, is the “Submit” button. Rather than going for the commonly found text “Submit”, use some other variation. Studies say that it brings lower conversions than other wordings. This is due to the bore and sense of commitment requirement associated with it.
So, choose your Submit button text wisely. Words like “Click Here” and “Go” are said to perform well. “End”, “Send”, “Approve”, etc. are other options. Rounding it all up, lead form statistics and facts for 2024 point out that lead generation is the biggest concern for many businesses and marketers. And that lead forms can help effectively in this regard. However, you need to take good care while designing and formatting your lead form. Hope our blog provided you with useful info in this regard.
Read more:
Optimove is widely regarded for its powerful customer data platform and relationship marketing capabilities. However,…
Building a strong connection with customers is vital for any business to thrive in a…
Email marketing has always been an effective way for businesses to connect with their audience,…
Mobile applications are an essential tool for our day-to-day activities. Every user wants mobile applications…
Blueshift is a well-regarded customer data platform (CDP) known for its sophisticated AI-driven marketing solutions…
The digital landscape is evolving at lightning speed, and with it comes a new buzzword…