Klaviyo vs Mailchimp: Detailed Comparison

In the current competitive digital landscape, enterprises are continuously seeking efficient tools and platforms to simplify their marketing and customer engagement endeavors.

In this blog post, we will compare three popular marketing tools: Klaviyo vs Mailchimp vs NotifyVisitors. These platforms offer a range of features to help businesses engage with their customers and drive conversions. Let’s dive into the key highlights of each platform and explore how they can benefit your marketing efforts.

I. Klaviyo

Overview and features

Klaviyo is a comprehensive email marketing platform designed to help businesses build and nurture customer relationships. It offers many features to optimize email marketing campaigns and drive customer engagement. Here are some key features of Klaviyo:

1. Email Campaigns: Klaviyo provides a user-friendly interface for creating and sending personalized email campaigns. You can design visually appealing emails using customizable templates and dynamic content.
2. Segmentation and Targeting: Klaviyo allows you to segment your audience based on various criteria, such as demographics, purchase history, and browsing behavior. This segmentation capability enables you to deliver highly targeted and relevant messages to different customer segments.
3. Automation and Workflows: Klaviyo’s automation features let you create sophisticated workflows that trigger specific actions based on customer behavior. You can set up automated emails for cart abandonment, welcome series, post-purchase follow-ups, and more.
4. Personalization: With Klaviyo, you can personalize your emails by including dynamic content that adapts to each recipient. This level of personalization helps increase engagement and conversions.
5. Analytics and Reporting: Klaviyo provides robust analytics and reporting tools to track the performance of your email campaigns. You can monitor open rates, click-through rates, revenue generated, and other key metrics to measure the effectiveness of your marketing efforts.
6. Integration and E-commerce Platforms: Klaviyo integrates with popular e-commerce platforms such as Shopify, Magento, WooCommerce, and BigCommerce. This integration allows you to sync customer data, track purchases, and automate personalized email flows based on customer actions.

Pricing structure and plans

1. Free Plan: Klaviyo offers a free plan for businesses with up to 250 contacts and a monthly email send limit of 500. It offers 150 free monthly SMS/MMS access. This plan provides access to core features such as email campaigns, signup forms, and basic reporting.
2. Email Plan: If you have a more extensive contact list or need to send more emails, Klaviyo offers an email pricing option. The plan starts at $45 /month and offers features like 1001-1500 contacts, 15000 monthly email sends, 150 free monthly SMS/MMS access, mobile push notifications, etc.
3. Email and SMS Plan: This plan makes your marketing efforts go further by reaching customers through email and SMS. The plan starts at $80/month and offers features like 1250 monthly SMS/MMS credits, 15000 monthly email send, 1001-1500 contacts, email and chat support, etc.

Pros and Cons of using Klaviyo

Pros of Klaviyo

1. Advanced Email Marketing Features: Klaviyo offers various advanced email marketing features, including dynamic content, advanced segmentation, and highly personalized email flows. These features enable businesses to deliver targeted and relevant messages to their audience, improving engagement and conversions.
2. E-commerce Integration: Klaviyo integrates with popular e-commerce platforms, such as Shopify, Magento, WooCommerce, and BigCommerce. This integration allows businesses to sync customer data, track purchases, and create personalized email flows based on customer actions, leading to more effective marketing campaigns.
3. Automation and Workflows: Klaviyo’s robust automation and workflow capabilities enable businesses to set up sophisticated email flows triggered by specific events or customer behavior. This helps save time, improve efficiency, and deliver timely and relevant customer communications.
4. Personalization: Klaviyo provides advanced personalization options, allowing businesses to include dynamic email content based on customer attributes and behaviors. This level of personalization enhances customer experience and increases engagement.
5. In-depth Analytics and Reporting: Klaviyo offers comprehensive analytics and reporting tools to track the performance of email campaigns. Businesses can monitor key metrics, such as open rates, click-through rates, revenue generated, and conversion tracking, gaining valuable insights for optimizing their marketing efforts.

Cons of Klaviyo

1. Learning Curve: Klaviyo’s extensive feature set and advanced capabilities may have a steeper learning curve for new users. Exploring and utilizing all the functionalities available fully may take some time and effort.
2. Pricing: Klaviyo’s pricing can be higher than other email marketing platforms, especially as your contact list grows or email volume increases. It’s essential to consider your budget and the value you expect to gain from the platform.
3. Limited Channel Support: While Klaviyo excels in email marketing, it has a narrower focus than other marketing platforms. It primarily focuses on email campaigns and may not provide as extensive support for other marketing channels, such as social media advertising or postcards.
   

II. Mailchimp

Overview and features

Mailchimp is a popular all-in-one marketing platform offering various features to help businesses with their marketing campaigns. Here are some key features of Mailchimp:

1. Email Marketing: Mailchimp provides a user-friendly interface for creating and sending email campaigns. You can choose from customizable email templates, design visually appealing emails, and personalize them using merge tags.
2. Automation: Mailchimp offers automation features to set up automated email campaigns triggered by specific events or actions. It includes welcome emails, abandoned cart reminders, and follow-up emails. Automation helps save time and ensures timely communication with your audience.
3. Audience Segmentation: You can segment your audience based on various criteria such as demographics, purchase history, engagement, and custom fields. It allows you to send targeted and relevant messages to specific audience segments.
4. Landing Pages: Mailchimp provides tools for creating and publishing landing pages to capture leads or promote specific products or offers. You can choose from templates, customize them, and integrate them with your email campaigns.
5. A/B Testing: You can conduct A/B tests to experiment with different elements of your email campaigns, such as subject lines, content, and call-to-action buttons. It helps optimize your campaigns by identifying what resonates best with your audience.
6. Reporting and Analytics: Mailchimp offers in-depth analytics and reporting tools to track the performance of your email campaigns. You can monitor open rates, click-through rates, subscriber growth, revenue generated, and other key metrics to measure the effectiveness of your marketing efforts.
7. Integration and E-commerce Platforms: Mailchimp integrates with various e-commerce platforms, allowing you to connect your online store and sync customer data, track purchases, and create targeted email campaigns based on customer behavior.
8. Additional Channels: Besides email marketing, Mailchimp supports other channels like social media advertising, postcards, and Google remarketing ads, providing multi-channel marketing capabilities.

Pricing structure and plans

1. Free Plan: This plan contains up to 1000 emails/month. It has audience dashboards, basic email templates, marketing CRM, and CRM tools.
2. Essentials Plan: This plan is free for one month and starts at ₹770/month. It includes up to 5000 email sends. It offers customer support, pre-built email templates, basic reporting and analytics, 300+ integrations, creative assistance, etc.
3. Standard Plan: This plan is free for one month and starts at ₹1,150/month. It includes all the Essentials plan’s features and additional features like retargeting ads, A/B Testing, custom templates, campaign monitoring, and behavioral targeting.
4. Premium Plan: This plan starts at ₹23,000/month. It includes all the Standard plan features, including multivariate testing, advanced segmentation, comparative reporting, and phone support.

Pros and Cons of using Mailchimp

Pros of Mailchimp

1. User-Friendly Interface: Mailchimp offers a user-friendly interface that makes it easy for beginners to navigate and use the platform. Its drag-and-drop email editor and intuitive design tools simplify the process of creating visually appealing email campaigns.
2. Free Plan: Mailchimp offers a forever free plan that allows users to send emails to up to 2,500 contacts and a monthly email send limit of 10,000. It is beneficial for small businesses and startups with limited budgets.
3. Automation Features: Mailchimp provides basic automation features, allowing users to set up automated email campaigns triggered by specific events or actions. It helps save time and enables businesses to deliver timely and relevant messages to their audience.
4. Integration with E-commerce Platforms: Mailchimp integrates seamlessly with various e-commerce platforms, enabling businesses to connect their online stores, sync customer data, and create targeted email campaigns based on customer behavior and purchase history.
5. A/B Testing: Mailchimp allows users to conduct A/B tests to experiment with different elements of their email campaigns. It helps optimize campaign performance by identifying the most compelling subject lines, content, or design variations.

Cons of Mailchimp

1. Limited Advanced Features: While Mailchimp offers a range of features, it may lack some advanced functionalities compared to other dedicated email marketing platforms. Businesses with more complex automation needs or advanced segmentation requirements may find Mailchimp’s capabilities limiting.
2. Customer Support: Some users have reported mixed experiences with Mailchimp’s customer support. Response times and the level of assistance can vary, and some users have encountered challenges in reaching out for support.
3. Focus on Email Marketing: While Mailchimp has expanded its offerings beyond email marketing, its core focus remains on email campaigns. It may not provide as comprehensive support for other marketing channels, such as social media advertising or direct mail.

III. NotifyVisitors

Overview and features

NotifyVisitors is a marketing automation and customer engagement platform specializing in web push notifications, onsite messages, and other tools. Here’s an overview of NotifyVisitors and its key features:

1. Email Marketing: NotifyVisitors provides a user-friendly interface for creating and sending email campaigns. You can choose from customizable email templates, design visually appealing emails, and personalize them using merge tags.
2. Push Notifications: NotifyVisitors allows you to send web push notifications to your website visitors, even when they are not actively browsing your website. These notifications appear on their desktop or mobile devices, enabling them to deliver timely updates, promotions, reminders, or personalized messages.
3. Onsite Messages: NotifyVisitors enables you to create and display interactive onsite messages, such as pop-ups, surveys, banners, and floating bars, directly on your website. These messages help engage visitors, promote offers, collect feedback, and encourage conversions.
4. Targeting and Segmentation: With NotifyVisitors, you can segment your audience based on various criteria like behavior, demographics, referral source, and more. It allows you to deliver highly targeted notifications and messages to specific segments, ensuring relevance and effectiveness.
5. Automation and Triggers: NotifyVisitors offers automation capabilities, allowing you to set up automated campaigns triggered by specific user actions or events. For example, you can send a welcome notification to new subscribers or trigger a notification based on specific browsing behavior.
6. A/B Testing: NotifyVisitors enables you to conduct A/B testing to experiment with different variations of your notifications or onsite messages. It helps optimize your campaigns by identifying the most effective content, timing, or design.
7. Integration and APIs: NotifyVisitors integrates with popular platforms and CMSs, such as WordPress, Magento, Shopify, and more, making it easier to connect with your existing systems. It also provides APIs for custom integrations and data exchange.
8. Analytics and Reporting: NotifyVisitors offers analytics and reporting features to track the performance of your campaigns. You can monitor metrics like click-through rates, conversions, and engagement, gaining insights into the effectiveness of your customer engagement efforts.
9. Multichannel Engagement: Besides web push notifications and onsite messages, NotifyVisitors supports other engagement channels like email, SMS, and browser notifications, allowing you to reach your audience across multiple touchpoints.

Pricing structure and plans

1. Free Plan: NotifyVisitors’ free plan includes up to 1000 subscribers and 1,000 email sends per month. This plan includes basic features like push notifications, in-app messages, and web notifications.
2. Startups Plan: NotifyVisitors’ Startups plan starts at $60 per month and includes up to 10,000 contacts and 30,000 email sends per month. This plan includes advanced features such as A/B testing, automation, unlimited push notifications, on-site popups, and segmentation.
3. Growth Plan: NotifyVisitors’ Growth plan starts at $110 per month and includes up to 10,000 contacts, and 30,000 email sends per month. This plan includes all of the features of the Starter plan and additional features such as API access and custom branding.

Now let us see a detailed comparison of Klaviyo vs Mailchimp vs NotifyVisitors.

General Features

Factors	Klaviyo	Mailchimp	NotifyVisitors
Free plan	Free trial available	Forever free plan available	Free plan available
Best for	E-commerce businesses, advanced email marketing	Small to medium-sized businesses, basic email marketing	SMB’s, E-commerce, Media and Publishing
Ratings	3.9/5	3.5/5	5/5
Customer Support	Email and chat support	Email and chat support	24/7 email, phone and chat support
Automations	Yes	Yes	Yes
Push Notifications	Yes	Yes	Yes
Extra Features	Advanced personalization, deep e-commerce integration	Multi-channel marketing, list management, email marketing	Landing Pages, Segmentation, Onsite Messages, A/B testing, personalization, multi-channel support, email marketing, SMS

Email

Factors	Klaviyo	Mailchimp	NotifyVisitors
Automated email campaigns	Yes	Yes	Yes
Journey Builder	Yes	No	Yes
A/B testing	Yes	Yes	Yes
Drag and Drop editor	Yes	Yes	Yes
Email Scheduling	Yes	Yes	Yes
Conversion Tracking	Yes	Yes	Yes
Personalized and Dynamic Content	Yes	Yes	Yes
Scheduled reporting	Yes	Yes	Yes
Control group analysis	Yes	Yes	Yes
Segmentation	Yes	Yes	Yes
Campaign booster	Yes	Yes	Yes

SMS

Factors	Klaviyo	Mailchimp	NotifyVisitors
Automated campaigns	Yes	Yes	Yes
Segmentation	Yes	Yes	Yes
A/B testing	Yes	Yes	Yes
Landing pages	Yes	Yes	Yes
Sign up boxes	Yes	Yes	Yes
Campaign Reports	Yes	Yes	Yes

Which is the ideal solution for you?

1. Klaviyo

• Best for: Klaviyo is a great option for small businesses and e-commerce businesses that are looking for a powerful and affordable email marketing and marketing automation platform.
• Ideal for: E-commerce businesses, Subscription Businesses, SaaS businesses
• Features: Email marketing, Marketing automation, Customer Segmentation

2. Mailchimp

• Best for: SMBs and marketers prioritizing email marketing and social media ads.
• Ideal for: E-commerce, non-profits, and B2B businesses.
• Features: Email marketing, automation, social media ads, CRM integration, and content studio.

3. NotifyVisitors

• Best for: Businesses that prioritize multi-channel marketing, advanced targeting, and personalisation.
• Ideal for: E-commerce businesses, media and publishing, travel and hospitality, financial services, and education
• Features: Email marketing, multi channel notifications, advanced targeting, landing pages, customization

While the choice of platform depends on specific requirements and preferences, here are some reasons why NotifyVisitors may be considered better than Klaviyo and Mailchimp in specific scenarios:

1. Offer Omnichennel experience: NotifyVisitors specializes in Emails, Sms, push notifications and Pop Ups, offering robust features and capabilities. If your primary goal is to engage website visitors through push notifications, NotifyVisitors may provide more focused and tailored solutions.
2. Onsite Message Capabilities: NotifyVisitors offers many onsite message options, including pop-ups, surveys, and floating bars. It can be beneficial if you want to communicate with your website visitors and capture their attention effectively.
3. Ease of Use: NotifyVisitors is known for its user-friendly interface and intuitive drag-and-drop editor. It can make creating and managing campaigns easier for users with limited technical expertise without extensive training or coding knowledge.
4. Customer Support: While specific details about NotifyVisitors’ customer support may vary, they typically provide responsive and helpful support to assist users with queries or technical issues.

However, it’s important to note that Klaviyo and Mailchimp have their strengths and may be more suitable for different use cases. Klaviyo excels in advanced email marketing and e-commerce integration, while Mailchimp offers a comprehensive suite of marketing tools, including email marketing, automation, social media advertising, and landing pages.

Ultimately, the best platform for you depends on your specific needs, business goals, and budget. Evaluating each platform’s features, pricing, integrations, and customer support is recommended to make an informed decision.

Factors to consider when choosing an email marketing tool

There are several factors to consider when choosing an email marketing tool. Here are some of the most important ones:

• Price: Email marketing tools can range from free to hundreds of dollars per month. It’s important to find a tool that fits your budget.
• Features: The features you need in an email marketing tool will depend on your business and marketing goals. Some of the most important features to consider include:
  • The ability to create and send email campaigns
  • The ability to segment your email list
  • The ability to track the results of your email campaigns
• Ease of use: An email marketing tool should be easy, even if you need more technical experience.
• Customer support: If you ever need help with your email marketing tool, you’ll need to be able to get help from the customer support team. Make sure the tool you choose has a good reputation for customer support.

Conclusion

In conclusion, when comparing Klaviyo vs Mailchimp, and NotifyVisitors, it’s essential to consider your specific marketing needs and goals.

Each platform has its strengths and weaknesses. Klaviyo excels in advanced email marketing and e-commerce integration, Mailchimp provides a wide range of marketing tools, and NotifyVisitors focuses on web push notifications and on-site messages.

Ultimately, the best platform for you depends on your business size, marketing objectives, budget, and preferred features.