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Klaviyo Pricing: Is It Still a Smart Investment for You in 2023?
Email marketing has become an indispensable tool for businesses and marketers around the world. It allows them to reach out to their target audience directly, build relationships, and ultimately drive sales. However, as the demand for email marketing services continues to increase, so do the prices.
As such, businesses must be willing to invest in high-quality email marketing providers that can deliver the results they need to succeed in today’s competitive market.
If you’re an e-commerce company looking to take your email marketing to the next level, Klaviyo may have been on your list. With its user-friendly interface and powerful automation features, it’s no wonder that over 100,000 businesses have trusted Klaviyo to help them connect with their customers.
Recent changes to the Klaviyo pricing structure may leave some larger brands feeling uncertain about their future with Klaviyo. Unlimited emails will no longer be provided on the highest tier, and SMS and MMS sending will now be based on a credit system.
Choosing the right plan for your needs has become more important than ever. Therefore, we’ll help you understand the pros and cons of each option, so you can make an informed decision that maximizes the value of your investment
NotifyVisitors is a cutting-edge platform that empowers businesses of all sizes to improve user engagement and boost conversion rates. With NotifyVisitors, businesses can enhance customer experience, drive sales, and augment customer retention. From targeted email campaigns to web push notifications, NotifyVisitors delivers a vast array of marketing solutions that cater to the specific needs of each business.
Is Klaviyo Pricing worth your money?
Klaviyo has changed its pricing, leading marketers to reconsider their decision about using Klaviyo. According to the changes, the Free plan remains at $0 per month, and the Email, Email, and SMS plans have increased to $20 and $35 per month for lists between 251 and 500 active profiles.
With all of these changes, it’s understandable if you’re overwhelmed. But don’t worry; we’re here to help. Our team of experts can guide you through selecting the best Klaviyo plan to meet your e-commerce brand’s unique needs.
We understand that pricing changes can be daunting, whether you’re a new or existing client. However, rest assured that our commitment to your success remains unwavering, and we’re always here to help.
Our team of experts is confident that we can work together to identify the perfect Klaviyo plan to elevate your email marketing efforts.
Which Klaviyo Pricing Plan Should You Choose
Free
Email & sms
price
Free
$20/Mo
$35/Mo
contacts
250
500
500
Monthly email sends
500
5000
5000
Monthly sms sends
150
150
1250
Free
Email & Sms
Price
Free
$20/mo
$35/mo
Contacts
250
500
500
Monthly email sends
500
5000
5000
Monthly sms sends
150
150
1250
And here’s what you’ll pay as your contact list gets bigger:
Free
Email & sms
250 Contacts
Free
N/A
N/A
500 Contacts
N/A
$20/Mo
$35/Mo
2500 Contacts
N/A
$70/Mo
$85/Mo
5000 Contacts
N/A
$100/Mo
$115/Mo
10,000 Contacts
N/A
$175/Mo
$190/Mo
150,000 Contacts
N/A
$1955/Mo
$1970/Mo
Free
Email & Sms
250 contacts
Free
N/A
N/A
500 contacts
N/A
$20/mo
$35/mo
2500 contacts
N/A
$70/mo
$85/mo
5000 contacts
N/A
$100/mo
$115/mo
10,000 contacts
N/A
$175/mo
$190/mo
150,000 contacts
N/A
$1955/mo
$1970/mo
When using Klaviyo for your business, it’s important to remember that their prices increase as you add more profiles to your contact list. However, if you have less than 250 contacts, you won’t be able to upgrade to non-free tiers. On the other hand, if you have over 250 contacts, you’ll need to upgrade to a paid plan.
It’s also worth noting that Klaviyo’s SMS pricing is no longer tied to active contacts. Instead, it’s now an add-on subscription that you can attach to your base platform packages. However, it’s important to remember that credits for SMS cost more depending on the country you’re trying to reach, and they don’t roll over from month to month.
SMS
MMS
USA
1 Credit
3 Credit
Canada
3 Credit
5 Credit
UK
5 Credit
N/A
Australia
7 Credit
N/A
SMS
MMS
USA
1 credit
3 credits
Canada
3 credits
5 credits
UK
5 credits
N/A
Australia
7 credits
N/A
Navigating Klaviyo’s pricing plans can be confusing, but we’re here to help you find the best fit for your business.
Here are the plan details:
Free Klaviyo Pricing Plan: Best For Upstart Brands
Klaviyo is a relatively new email brand that offers a free plan with almost no drawbacks. However, it’s important to note that not all features are available with this plan. If your contact list has over 250 active profiles, you must upgrade to access all the features.
Free Plan Features
- Create an account
- Import and sync your data
- 150 free SMS and MMS credits
- Customize templates and emails.
If you’re a new brand and can access 500 emails monthly, that’s not too bad. However, if you use up all your emails too early, you won’t be able to send any more for the rest of the month. It’s essential to keep in mind that credits for sending emails can accumulate quickly.
For instance, you may need only one credit to send an email to a contact in the US but five credits to send emails to contacts in the UK. Moreover, some countries don’t allow MMS sends, so you need to be strategic about when and how you use your free credits.
Who Should Use The Free Plan?
Klaviyo’s Free plan is a great option for startups and young companies. However, if you require more advanced features, such as web push notifications and custom audiences, you may want to consider NotifyVisitors as a provider. Start today without any initial cost.
Klaviyo's Email Pricing Plan: Best For SMBs
This pricing tier is ideal for mid-sized brands that have established themselves in the market. The features are comprehensive and user-friendly but are pricier than similar plans.
Email plan features
- Up to 150,000 contacts supported
- 5,000 monthly email sends
- 150 free monthly SMS/MMS credits (at a max of 500 contacts)
- Live email and chat support
- Access to company benchmarks
With Klaviyo’s Email plan, your brand can easily expand your contact list as you grow. You can send up to 10 campaigns each month, significantly improving from the two free tier campaigns. The Email plan also allows you to compare your campaign results with industry benchmarks, providing valuable insights into your performance compared to other brands in your niche.
Unlike in previous years, you won’t be able to send unlimited emails, which could unintentionally harm your brand if you’re growing rapidly. Additionally, the cost of this plan can add up quickly due to separate pricing for SMS credits and email costs.
To help you understand the SMS credit prices, here’s a chart:
SMS Credits
cost
SMS Credits
Cost
150
$0
1250
$15
2500
$25
10,000
$90
50,000
$450
100,000
$900
200,000
$1,700
400,000
$3,400
Please keep in mind that this chart doesn’t include the cost of your plan, which can also vary depending on the number of contacts you have.
For example, if you have up to 10,000 contacts per month, you’ll need to pay an extra $150 on top of the $90 required by your SMS plan. It’s important to factor in these costs beforehand to avoid any unexpected and potentially costly surprises on your monthly bill.
Who Should Use The Email And SMS Plan?
This is a reliable choice for brands between big business and early enterprise. Nevertheless, it doesn’t surpass alternatives such as NotifyVisitors, which provides email and SMS services for the same price. With NotifyVisitors, you can send unlimited emails without incurring additional costs per contact.
NotifyVisitors: An Affordable Alternative to Klaviyo
NotifyVisitors is a cutting-edge platform that empowers businesses of all sizes to improve user engagement and boost conversion rates. With NotifyVisitors, businesses can enhance customer experience, drive sales, and augment customer retention.
From targeted email campaigns to web push notifications, NotifyVisitors delivers a vast array of marketing solutions that cater to the specific needs of each business.
Major Offerings
Email Marketing
SMS Marketing
Push Notifications
Pop-ups
Signups
Audience sync with Ads
Email Marketing
Design Engaging Campaigns With A Few Clicks
No coding is required! Yes, you read it right. You do not need to do coding or tedious editing. Design professional, personalized campaigns within minutes employing NotifyVisitors’ strong email marketing features and leads to your opens and business improvement.
SMS Marketing
SMS Marketing For ECommerce
No more tension and stress of running multiple tools for email & SMS. With NotifyVisitors SMS marketing, you can integrate SMS with your store quickly and easily.
Push Notifications
Retarget Your Shoppers Instantly
Send personalized push notifications to your shoppers and retarget them effectively.
Popups
Design Attractive Pop-Up Notifications
Show real time onsite notifications based on customer behaviour. NotifyVisitors provide multiple templates to choose from.
Signups
Let Your Prospects Turn Into Leads Through Sign -Up Forms
Subscription forms allow you to grab customer information. Also, you can tag people on the basis of their interest and explore your brand marketing effectively.
Audience sync with Ads
Go Cookie Less While Targeting Contacts On Facebook And Google.
NotifyVisitors built-in audience sync helps you dynamically sync contact segments into Facebook and Google to target your customers effectively.
- Email Marketing
- SMS Marketing
- Push Notifications
- Signups
- Pop-ups
- Audience sync with Ads
Why NotifyVisitors?
NotifyVisitors offers a comprehensive suite of tools and features to help businesses achieve their marketing goals, from targeted email campaigns to customizable push campaigns.
NotifyVisitors email marketing enables businesses to capture visitors’ attention in real-time and keep them engaged with personalized messages. With our advanced targeting capabilities, businesses can segment their audience based on interests and behavior, ensuring that the right message reaches the right user at the right time.
In addition to its marketing offerings, NotifyVisitors provides businesses with advanced analytics tools, enabling them to track user behavior, monitor campaign performance, and gain valuable insights into their overall marketing strategy.
Features
- Email and SMS Marketing
- Push Notifications
- Drag and drop content editor
- Whatsapp marketing
- Omnichannel experience
- Automated Triggers
- Advanced Segmentation
- Personalization
- Integrations
- Analytic reporting
Benefits Of Using NotifyVisitors
Here are the benefits of using NotifyVisitors:
- Omnichannel engagement: Engage with your customers across multiple channels, including web, mobile apps, email, and push notifications.
- Personalization: Create personalized experiences with AI-based recommendations and targeted messaging based on customer segments.
- Automation: Set up automated campaigns for email, SMS, push notifications, and in-app messages, enabling you to reach customers at the right time with the right message.
- Analytics & Reporting: Monitor campaign performance with detailed analytics and insights, providing actionable information to optimize your campaigns.
- Integrations: NotifyVisitors integrates with popular marketing tools like HubSpot, Zapier, and Salesforce, making it easier to manage your marketing stack.
- ROI-driven: NotifyVisitors helps you increase revenue through better engagement and conversion rates, ultimately improving your bottom line.
Overall, NotifyVisitors is a powerful marketing automation platform that combines all your channels for better customer engagement and business success.
Just Herbs Increased Revenue And Engagement Through NotifyVisitors Email Automation
200%
increase in open rate via automated email campaigns.
55%
- delivery rate of web push broadcast campaigns.
100%
- increase in the customer base.
25%
- revenue attributed through NotifyVisitors campaigns.
200%
increase in open rate via automated email campaigns.
55%
delivery rate of web push broadcast campaigns.
100%
increase in the customer base.
25%
revenue attributed through NotifyVisitors campaigns.
200%
increase in open rate via automated email campaigns.
55%
delivery rate of web push broadcast campaigns.
100%
increase in the customer base.
25%
revenue attributed through NotifyVisitors campaigns.
NotifyVisitors Vs Klaviyo: Features and Pricing Comparison
Klaviyo and NotifyVisitors have different pricing models since they have different features. Klaviyo’s pricing starts at $20 per month and goes up based on the number of contacts you have. It also offers a free plan for up to 250 contacts.
On the other hand, NotifyVisitors’ pricing starts at $60 per month for up to 10,000 contacts. NotifyVisitors offers tools such as email marketing, sms marketing, pop-ups and push notifications. In contrast, Klaviyo offers email and sms marketing ( in the most premium plan).
To know more about the feature comparison and pricing, look at the difference between NotifyVisitors Vs. Klaviyo
Features Camparison
FEATURES
AUTOMATED EMAIL CAMPAIGNS
JOURNEY BUILDER
A/B TESTING
DRAG AND DROP EDITOR
EMAIL SCHEDULING
PERSONALIZED & DYNAMIC CONTENT
CONVERSION TRACKING
1-1 PRODUCT RECOMMENDATIONS
SIGNUP BOXES
SCHEDULED REPORTING
AMP FOR EMAIL CAPABILITY
SEGMENTATION
CAMPAIGN BOOSTER
CONTROL GROUP ANALYSIS
FACEBOOK AUDIENCES INTEGRATION
Advanced
Basic
Not confirmed
SMS
AUTOMATED CAMPAIGNS
SEGMENTATION
SIGN-UP BOXES
LANDING PAGES
A/B TESTING
CAMPAIGN REPORTS
Push
AUTOMATED CAMPAIGNS
SEGMENTATION
A/B TESTING
Popups
RESPONSIVE TEMPLATES
DYNAMIC CUSTOMER SEGMENT
TRIGGER MESSAGES
PERSONALIZED
Support
CUSTOMER SUPPORT
Email & Chat
FEATURES
AUTOMATED EMAIL CAMPAIGNS
JOURNEY BUILDER
A/B TESTING
DRAG AND DROP EDITOR
EMAIL SCHEDULING
PERSONALIZED & DYNAMIC CONTENT
CONVERSION TRACKING
SIGNUP BOXES
SCHEDULED REPORTING
1-1 PRODUCT RECOMMENDATIONS
SEGMENTATION
Advanced
Basic
CONTROL GROUP ANALYSIS
Not Confirmed
AMP FOR EMAIL CAPABILITY
FACEBOOK AUDIENCES INTEGRATION
CAMPAIGN BOOSTER
SMS
AUTOMATED CAMPAIGNS
SEGMENTATION
SIGN-UP BOXES
LANDING PAGES
A/B TESTING
CAMPAIGN REPORTS
Push
AUTOMATED CAMPAIGNS
SEGMENTATION
A/B TESTING
Popups
RESPONSIVE TEMPLATES
DYNAMIC CUSTOMER SEGMENT
TRIGGER MESSAGES
PERSONALIZED
Support
CUSTOMER SUPPORT
Email & Chat
Pricing Camparison
| Monthly Plans | | |
|---|---|---|
| Up to 1000 contacts | Free plan (1000 email sends) | $30 ( 10000 emails) |
| Up to 10,000 contacts, | $60 ( 30,000 email sends) | $150 (100,000 emails) |
| Up to 20,000 contacts, | $120 ( 60,000 email sends) | $375 ( 2,00,000 emails) |
| Up to 30,000 contacts | $180 ( 1,20,000 email sends) | $500 (3,00,000 emails) |
| Up to 40,000 Contacts | $240 ( 2,40,000 email sends) | $650 (4,50,000 emails) |
Overall, Klaviyo and NotifyVisitors have different pricing structures and offer different features. Evaluating each option is important to determine which suits your business needs and budget.
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