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AB testing is one of the useful tools to uplevel your landing page and website’s performance. Read this blog to know more about how you can improve SEO with A/B testing.
Online business is not only driven by higher conversion rates and leads. But it must also focus on improving the SEO of the landing pages to attain good website traffic.
We must find a solution that could resolve all of the above issues. AB testing is the perfect fit for achieving the best outcomes for our business. It allows you to make changes to your website by creating variants of the original version. It enhances the user experience on your website. Ultimately, it helps in getting more leads and conversions.
On the one hand, ab testing can provide you with the desired outcomes, but certain precautions are required which must not hinder a site’s previous SEO efforts. Therefore, to keep a check on your landing page’s SEO, you can take the help of SEO tools.
How do the SEO auditing tools help you :
What are the Google recommendations for SEO :
Before jumping into the proper application of ab testing to improve your website’s rankings. You must first know how Google is important in undertaking all the SEO scenarios.
You all know google ranks our website. Taking this fact into consideration, you must delve deeper into some healthy SEO recommendations by Google.
Let’s watch out what are they :
Now that you have got clear about the SEO recommendations, let us know how to improve your site’s rankings with the AB testing tool :
An SEO ab testing is much different than regular ab testing. In regular AB testing, you have to create two variations of a web page to analyze which one is performing better. That’s how you can optimize the conversion rates.
Learn More About: What is A/b Testing
But in SEO AB Testing there is only one google bot. The test can get affected by the two versions of the same webpage.
Let’s see how does google bots work :
Note: Remember that the process can go through certain problems. In case google finds similar content on your website’s multiple pages. Then, the problem can arise as to index which of the pages. Google can penalize your SERPs in the worst cases.
Therefore, to avoid the above scenario, you must SEO optimize your AB testing.
WHAT ARE THE STEPS FOR AN EFFECTIVE SEO OPTIMIZED WAY OF AB TESTING :
During the AB testing, you need to have an original version of the landing page. i.e. Variation A and an alternative of it .i.e. Variation B.
First of all, make sure your variation A of the landing page is accurately SEO optimized.
Components of variation A:
Optimize the elements of variation A appropriately :
Now that your variation A is properly optimized, the second variation comes into the foreplay.
Now, create the second landing page. i.e. variation B with the relevant keywords to rank.
Once you launch variation A, wait until Google indexes it. Wait till you gather enough traffic for the variation so as, to begin with, the AB testing.
As stated above, make sure your variation B doesn’t index.
Look at the below steps to avoid indexing of variation B.
Now your AB Testing is ready, to begin with.
Once you launch and optimize the variations. You can monitor the results. In case, the second page wins, you can make it your landing page. On the contrary, if you don’t get enough results, you have to wait for a specific period of time to view the differences. Also, you can use the SEO auditor software to check the results.
To enhance your SEO strategy further, consider consulting a reputable SaaS SEO agency for expert guidance and tailored solutions
CONCLUSION :
Follow the above steps to Improve SEO using A/B testing. Give it sufficient time to provide you with relevant traffic. Make sure to keep your testing for a specific time period to avoid chaos. Go with the above instructions to enhance your website SEO.
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