Unlocking the Secrets to High Conversions" - Take your email marketing to the next level with this ebook, which covers advanced tactics such as segmenting your email list, optimizing your email design, and personalizing your messaging.
Shopify Email has every email marketing feature in a single platform to grow your business. You can find everything from templates to automated workflows to analytic reporting to handle your email marketing without prior experience. It lets you create effective campaigns and deliver them to the right person at the right time.
This blog tells you how to email customers on Shopify. But first things first. Utilizing Shopify development services can further enhance your email marketing strategies by integrating advanced features and optimizing overall performance.
With almost every internet user using email, it is wise for e-commerce stores and other businesses to reach their customers and prospects through it. As per statistics, Shopify stores get their highest conversions (4.29%) from email marketing.
Besides, email marketing platforms with many useful features and functionalities for Shopify stores are affordably priced.
Additionally, email marketing lets your business get in front of your audience in a personal manner. Further, since you get to meaningfully segment your subscribers, your messaging and marketing become more targeted, relevant, and straightforward. The analytics and A/B testing help you further fine-tune those so that your conversions shoot up.
All these make it vital for Shopify stores to promote themselves through email. Now that you’ve got to know them, let’s get to know the requirements for using Shopify Email.
For using Shopify Email, you need to be an e-commerce store built and run with Shopify. This means that you should have a paid Shopify subscription plan. In case your account is only on the trial plan, Shopify Email will only allow you to craft emails and send them as test messages to yourself, not to your audience.
Once you avail of a paid subscription, you’ll be allotted 10,000 emails at the beginning of each month. The email counts are done based on the emails delivered to every email address. For instance, when you send 1 promotional email to 500 subscribers, it will be counted as 500 emails. And unused emails won’t be carried over to the next month.
Any email in addition to the 10,000 allocated emails will be charged at USD 0.001 per email. For instance, for sending 1000 additional emails, you’d have to pay USD 1. And you’ll be billed for the additional emails only when the cost for those reaches USD 0.05. Shopify Email doesn’t run any additional subscription plan and charges only for what you send.
Now, it’s time to learn how to email customers on Shopify.
Shopify Email lets you craft, customize, and send well-targeted and personalized emails from your Shopify admin. It also lets you schedule emails in advance. Here is a step-by-step list of instructions you need to follow to email customers on Shopify.
Go to “Settings” on your Shopify admin interface. In the menu bar, you’ll find the section “Customers” listed below Home, Orders, and Products.
Now select the email ids of those subscribers to whom you want to send your email. You’ll find segments such as “all”, “new”, “returning”, “abandoned checkouts”, and more to simplify this job and for better targeting. Go to the “Contact” section and choose the email addresses of the customers.
The email you’re sending will have a default subject line with the name of your e-store. You can leave it as such if you would like to. However, we suggest that you edit and update it to let users know what the email is about.
You’ll find a section named “Custom message for this customer”. Click it open and then type your email message there. If you’d like to have a copy of the message you’re sending, go to the “Send BBC to:” box and choose the email address you want to receive it.
Please note that the email on the right side is the one linked to the account email you’ve logged into and the email on the left side is the one linked to your Shopify account.
Now go to “Review email”. This will allow you to review your email to ensure that it’s good enough to be sent to the chosen customers.
Now that you’ve reviewed your email and are happy with it, click “Send notification”. This will deliver your email to your customers’ inboxes.
Here are several ways to get the utmost out of your Shopify email marketing efforts.
Email marketing is one of the most efficient digital marketing techniques available today. E-commerce brands can benefit a lot from it. This blog has explained how to email customers on Shopify and discussed certain ways to get it done properly. Do make use of this guide to achieve success in your email marketing endeavors.
According to statistics, email marketing brings the highest conversions for Shopify stores due to its affordability; and personal, direct, and data-driven reach. This makes it vital for Shopify stores to market through email.
For using Shopify Email, you need to be an e-commerce store built and run with Shopify. This means that you should have a paid Shopify subscription plan.
In the admin panel, select “Store details” and click through it. Then click edit in the “Contact Information” section. Now you can alter your email address under Account email or Store contact email.
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