How to Create an Email Campaign? Step-by-Step Guide for 2024

If you’re an entrepreneur or small business owner, creating successful email campaigns can be a great way to reach more customers and drive sales. In today’s digital age, it’s never been easier to send out emails with just the click of a button – but crafting effective campaigns isn’t as easy as it appears. 

To truly get the most out of your email marketing efforts, you’ll need to understand how to create compelling emails that will resonate with your perfect customer base. That’s why this guide was created – so you can learn how to create an email campaign in order for YOUR business goals in 2024.

With our step-by-step instructions on how to plan, craft and analyze your promotional campaigns effectively (and efficiently!), we’ll make sure that your messages don’t go overlooked in recipients’ inboxes. Ready? Let’s begin!

What is an Email Marketing Campaign?

An email marketing campaign means sending emails from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and enable you to get more leads and sales.

One of the big benefits of email marketing is that people still use email widely. According to Optinmonster, 90% of adults and 74% of teenagers still utilize email regularly.

Email marketing is the ideal tool for building customer relationships to assist you generate leads and sales.

Statistics About Email Marketing

Before we learn how to create an email campaign, it’s crucial to look at some of the email marketing statistics

• With 4 billion users, 355 marketers send their customers around 4 emails weekly. ( litmus)
  
  
• 4 out of 5 marketers said that they would rather give up social media than email marketing. (litmus)
  
  
• 20% of businesses for retail, e-commerce, and consumer goods and services are personalizing email
  messages on the basis of gender, race, and ethnicity. (litmus)
  
  
• According to Statista 2021, global email marketing in 2020  was valued at $7.5 billion and is predicted to increase to $17.9 billion by 2027. (Statista)
  
  
• 81% of B2B marketers used content marketing for their Email Newsletters. (Content Marketing Institute)

Top 6 Benefits of Email Marketing

Email marketing can be an extremely powerful tool at your business’s disposal. While there are a number of benefits, we will discuss the top six benefits that can directly impact your business.

1. Boost brand awareness

Email can assist you in spreading the word about your brand, products, and services by sharing helpful resources, educational content, news, and updates with subscribers. To build brand awareness, make sure you align your email content and design with your brand identity.

2. Drive sales and revenue

Email can assist you in putting your products and services before customers and experimenting with various promotional techniques to yield more revenue. For instance, you can consider offering discounts and free shipping to trigger purchases. 

Another way to share roundups and collections that attract specific products. You can make use of upselling and cross-selling techniques to improve the average order value.

3. Drive website traffic

Email is an ideal way to bring more traffic to your website. To boost it, you can share snippets of recent articles and ask subscribers to read the full versions of your blog. Or, add CTA to your promotional emails directing subscribers to your landing pages and sales pages so that they can know more about your products.

4. Boost other marketing channels

Email lets you integrate your marketing channels and drive traffic to other customer touchpoints, such as social media, landing pages, blogs, and in-person events. For instance, you can ask new consumers to share their reviews on your Facebook page or start an Instagram challenge and ask subscribers to participate.

5. Keep customers engaged

With email, you have an opportunity to experiment with your messages. You can send different email campaigns, and there’s a lot of room for creativity. Switching up your email campaigns keeps customers engaged and excited about your brand. Plus, it allows you to stay on top of their minds.

6. Accumulate valuable business data

Email lets you manage customer data and know more about their behavior. You can track analytics or send email surveys and feedback forms. Make use of this information to enhance your emails, business, products, and services.

You can also utilize email marketing tools to set up automated workflows to trigger emails based on customer actions. Automation saves you time and effort and allows you to send the right email to the right person at the right moment, reducing human error and delays.

Types of Email Campaigns

While understanding how to create an email campaign, it is imperative to understand the various email campaigns you can use to interact with your target audience. 

1. Welcome Emails

According to CampaignMonitor, recent studies have revealed that welcome emails have an average read rate of 34%. Welcome emails motivate new subscribers to engage with your products and services.

How to Optimize Welcome Emails?

• Send your welcome email instantly after the sign-up process of the user.
• It should be enlightening, clear, and actionable.
• Optimize subject lines and email content
• Keep messages brief and clear.
• Use appropriate CTA

2. Newsletters

The audience is hooked and informed about product updates with email newsletters. This is a significant way of familiarizing your audience and prospects with your business.

How to Optimize Newsletters?

• Try to facilitate text and deliver visually interesting campaigns. 
• Stack your email content and optimize CTA
• Design an interesting header
• Share various types of content (like videos, articles, eBooks, podcasts, and webinars) with your readers.
• Follow a consistent schedule for sending emails.

3. Promotional Emails 

According to the convince and convert, 68% of Millennials have demonstrated that Promotional Emails have impacted their purchase decisions. These emails generate revenue by sending special offers. Its goal is to make a conversion.

How to Optimize Promotional Emails?

• Ensure to personalize your campaigns
• Engross your customers by including limited-time offers
• Send offer emails on holidays for a better engagement rate.

4. Re-Engagement Campaign

It is a method of sending emails to dormant email subscribers. It leads to a high user engagement rate and keeps a high IPR (Inbox Placement Ratio)

How to Optimize a Re-engagement campaign?

• Consider Gamification to win back dormant subscribers
• Choose subject lines like “We have been waiting for your response” or “We have got a special offer for you.”
• Run a poll or quiz to re-engage with your subscribers

5. Sponsorship Emails

These emails allow you to advertise your copy in another vendor’s newsletter. Simply, it can reach a different audience and acquire new leads through email display ads.

How to Optimize Sponsor emails?

• Select the right promotional partner.
• Use only one primary CTA, whereas offering multiple deals to the audience can be confusing.
• Always clearly determine your objectives.
• Leverage social media platforms to maximize the reach of your campaign

6. Abandonment Cart Emails

Abandonment emails are shared with those customers who have kept products in their carts but did not complete the purchase. It is a compelling way to improve sales.

How to Optimize Abandonment cart emails?

• Use a simple abandoned cart email template.
• Personalize your abandoned-cart recovery emails
• Including a product image in your email leads to a high click-through rate
• Send a series of email reminders to your customers.

How to Create an Email Campaign?

Building an email marketing campaign is simple, especially when you have a plan and have selected an email marketing service. Follow these steps to create your email marketing campaign:

1. Define a goal for your email marketing campaign

When starting an email campaign, decide what you want the campaign to achieve for your business. A precise goal will direct you through the process and assist you in making important decisions. 

Some specific campaign goals include the following:

• Driving website traffic
• Improving sales online or in-person 
• Promoting products or services
• Welcoming new members
• Sending news
• Requesting donations
• Requesting user-generated content to highlight online
• Requesting favorable customer reviews from happy customers

2. Select an email marketing service

Choose a service, consider your business requirements and goals, and discover the service best fits those needs. 

Email marketing services like NotifyVisitors can help you scale your campaigns as it offers a wide range of features at an affordable price.

Its Advanced segmentation helps you target your audience in a better way and personalize emails to build a strong relationship with the customers.

3. Create an email list

Creating an email list is time-consuming but critical. Your email list is the most important part of your email marketing campaign because it shows your target audience. 

While purchasing an email list may be tempting, you’re much better off developing your list organically. An organic list lets you reach people who want to receive your messages and engage with your content. 

Some places to source email addresses for your list include:

• Existing email lists
• Contacts within existing email accounts
• Customer relationship management (CRM) software
• Contact management systems
• E-commerce systems
• Requests for new emails via social media or your website

4. Segment your email marketing list

Once you have your email list, it’s crucial to segment it. Market segmentation lets you send targeted emails to your audience based on their interests or demographic information. The more relevant an email is to someone, the more likely they are to open up and contend with it. 

Here are some examples of ways to segment your audience:

• Geography
• Demographics
• Past purchases
• Buyer behaviour
• Expressed interests
• Email Engagement

5. Create an email marketing campaign and build your email message

Creating an email campaign is clear if you use an email marketing platform, though the exact steps will differ based on the provider. Most email marketing services provide templates and guide you on where to place elements like headers and CTAs.

6. Use autoresponders in your email marketing campaign

Most email marketing software contains autoresponders to build automated email sequences. With autoresponders, you can send emails automatically after a particular action, such as a customer submitting their email address; you can also send timed automated messages. 

Autoresponders forge leads, build trust, deliver purchase or shipping confirmation emails, send transactional emails, and convey valuable information to customers.

Autoresponders can save you time and effort by automatically sending triggered emails, like an email newsletter, a welcome email, or automated customer service messages. 

7. Allow tracking and analytics for your email marketing campaigns

The best way to comprehend your email campaigns is to track email analytics. Analytics can point you to where to enhance, how many customers engage with your emails, and more. 

There are hundreds of ways to customize your analytics to give you the required numbers. 

Key email metrics to track include:

Unique email open rate: Your unique email open rate is the number of different recipients who have opened your emails.

Click-through rate: The click-through rate (CTR) tracks how many recipients click on one or more links within your email.

Bounce rate: The bounce rate is how frequently email servers reject your emails. Lowering your email bounce rate is desirable because a high bounce rate shows your email list has many useless addresses.

Unsubscribe rate: This is how many people have asked to opt out of receiving your emails. An unsubscribe rate of more than 1% indicates that you should review your content and make it relevant to your audience.

Conclusion

To recap, an email campaign is a series of messages sent to customers or prospects with the goal of driving a desired action. Email campaigns can be used for a variety of purposes, such as growing your list, promoting a sale, or fostering customer loyalty. 

Creating an email campaign is simple when you use an email marketing service like NotifyVisitors: just create your account, import your contacts, and start building your campaign. From there, you’ll want to craft attractive emails that pique recipients’ interests and inspire them to take action.

By following these steps, you can create an email campaign that will help you achieve your business goals.

FAQs

1. What is an email marketing campaign?

An email marketing campaign means sending emails from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and enable you to get more leads and sales.

2. What are the types of email campaigns?

There are 6 types of email campaigns

• Welcome emails
• Newsletters
• Promotional campaigns
• Re-engagement campaign
• Sponsorship emails
• Cart abandonment emails

3. What are the benefits of email marketing?

Email marketing offers different benefits, such as

• Boost brand awareness
• Drive sales and revenue
• Drive website traffic
• Boost other marketing channels
• Keep customers engaged

Also Read:

• What is an Email Blast? How to Create and Send it (Top 5 Examples)
• How to Create an Email Newsletter? {Step-By-Step Guide}
• Ecommerce Email Marketing: Best Campaigns, Strategies & Tips
• How to Choose Email Marketing Software for Your Business?
• 21 Cheap Email Marketing Software [Compared]